As the coronavirus continues to spread, not only PC bangs but also buffet restaurants, cafes, karaoke rooms, and other small business owners have been unable to operate. In particular, PC bangs were added to the high-risk group and were forced to suspend operations from mid-September to early October.
Despite these circumstances, there is a company that has survived the COVID-19 storm, attracting attention. It is the leading PC bang franchise brand, iSense League PC Bang.
A representative from iSense League PC Bang stated, “Even during the COVID-19 period, iSense League PC Bang experienced reverse growth through food delivery,” adding, “During the severe summer of the pandemic, we achieved a record daily sales of up to 2.75 million KRW.”
The reason why iSense League PC Bang’s delivery sales have performed well is largely due to the power of the headquarters’ own brand shop-in-shop, ‘Chef & Click.’ Chef & Click offers properly prepared full meals rather than simple processed foods.
Especially since early this year, they have been the first in the industry to join the ‘Baedal Minjok’ (Delivery Nation) app to deliver PC bang food. They boast high quality at a lower cost than other snack shops, which has received a very positive response from customers.
In fact, iSense Branch B, which is listed on Baedal Minjok, recorded sales exceeding approximately 1.55 million KRW within just seven days of joining the platform, and it is currently expected to generate an additional monthly revenue of 7 million KRW.
According to a company representative, “Typically, tteokbokki prices on delivery apps range from 15,000 KRW to 20,000 KRW, and even two people receive a large portion. However, iSense PC & Cook offers portions suitable for two adults with affordable prices such as ?tteokbokki 3,500 KRW, ?assorted fried snacks 3,500 KRW, and ?Americano 2,000 KRW, allowing customers to order various menu items simultaneously. This has made it popular among single residents, couples, and married couples.”
Most reviews on Baedal Minjok say things like “It’s surprising to order delivery food from a PC bang,” “It’s nice to experience the PC bang atmosphere at home,” and “The quality is better and the price is cheaper than regular snack shops,” creating a positive atmosphere.
A headquarters official said, “Even during the COVID-19 period, thanks to affordable, hearty, and delicious meal menus such as pork belly rice bowls, tteokbokki, and fried rice, delivery sales have surged. Nowadays, many PC bangs generate over 40% of their food sales through the ‘shop-in-shop’ concept,” adding, “Additional revenue sources have become the main income.”
‘iSense League’ is the first PC bang franchise with Park Myung-su as its model. Known as a franchise specialist company with 22 years of consulting experience, iSense League PC Bang has opened more than 10 directly managed stores and over 650 franchise stores nationwide. Besides the iSense League PC Bang brand, it operates various other brands such as the comic cafe Beoltoon, Chicken of the Nation, Study Cafe Choshim, and Skewers of Elegance, making it a large franchise company.
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