[Asia Economy Reporter Hyunseok Yoo] Mirae Company announced that it will participate in the ‘2020 Busan Medical Device Exhibition KIMES’ held at BEXCO, Busan from the 23rd to the 25th.
Mirae Company will open a surgical demo booth where visitors can directly experience RevoEye at the Domestic Surgical Medical Device Integrated Exhibition Hall. Domestic and international medical professionals, doctors, and overseas buyers will have the opportunity to experience the excellent performance of RevoEye firsthand. The event will also provide a chance to address various questions about the product. Only selected companies are allowed to participate in the ‘Domestic Surgical Medical Device Integrated Exhibition Hall’ at this year’s Busan KIMES.
KIMES was first held in 1980 and has since grown into a world-class medical professional exhibition. It offers an opportunity to experience next-generation medical devices and healthcare products that respond to the future medical market, which is transforming into a technology-intensive advanced industry.
A representative from Mirae Company stated, “We are pleased to provide a chance for doctors and medical professionals to directly experience RevoEye during the unprecedented prolonged ‘COVID-19 pandemic’ worldwide, despite the difficult circumstances. We expect the marketing ripple effect to be significant as the excellent performance of RevoEye can be experienced firsthand.”
Executive Director Ho-geun Lee said, “RevoEye, a laparoscopic surgical robot developed with domestic technology, has proven its competitiveness in the global market by participating in the International Robotic Surgery Society (IRSL) for two consecutive years. Through this exhibition, we will strengthen our marketing capabilities to not only promote adoption in major domestic tertiary hospitals and medium-to-large hospitals but also to facilitate entry into the global medical market.”
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