HiteJinro Unveils Chamisul and Jinro Halloween Labels

[Asia Economy Reporter Choi Saehye] Jinro's toad mascot will dress up as Dracula, a wizard, and a mummy for Halloween.

HiteJinro announced on the 23rd that it will hold a Halloween label event to easily create a party atmosphere with Chamisul and Jinro for Halloween Day.

This event was planned to provide unique fun and enjoyment to consumers drinking Chamisul and Jinro on Halloween Day, October 31. Especially this year, the event breaks away from being held only in major commercial districts and will be conducted simultaneously in the home market, which has become a mega trend such as home drinking. The labels will be available from the 26th to the 30th in entertainment venues such as bars and restaurants in major commercial districts, as well as in the home market including large supermarkets and grocery stores.

For this event, HiteJinro produced a total of about 72,000 labels of six types: three types of Chamisul and three types of Jinro. The labels feature the toad character dressed in costumes associated with Halloween, such as Dracula, a wizard, and a mummy, designed to be cute and charming. When the sticker-type labels are attached to Chamisul and Jinro bottles, they can be enjoyed specially as a 'Halloween Edition.'

Halloween Day has become a representative 'play culture' of the younger generation, expressing their individuality through parties with various costumes mainly in Itaewon and Hongdae. Through this Halloween Day event, HiteJinro aims to strengthen its stylish and youthful brand image and increase preference by directly communicating with target consumers.