Autumn Goods Design Battle: "Cute or Chic"

Ediya Coffee Introduces 3 Types of Classy Tumblers
Starbucks Launches Cute Animal MD Products

[Asia Economy Reporter Lee Seon-ae] The popularity of goods continues from summer into autumn. In line with this trend, the food and dining industry is also introducing new goods to captivate MZ generation (Millennials + Generation Z) consumers. Especially this autumn, goods featuring new sensations such as metallic materials and animal themes are stimulating consumers' curiosity. The forms of goods have also diversified, incorporating the brand's identity into various everyday items such as tumblers, mugs, mini tents, and masking tape.

According to the industry on the 28th, Ediya Coffee launched three types of seasonal MD ‘Classy Tumblers’ highlighting autumn colors. This year, to emphasize a luxurious feel suitable for the autumn atmosphere, the concept 'Be Classy: Adding Elegance to Tumblers' was applied.

The three MD items are composed of matte gold, blue, and coral colors, designed for easy grip with one hand. Despite this, the gold and blue tumblers have a considerable capacity of 470㎖, and the coral tumbler holds 580㎖, enhancing convenience. Additionally, functionality was improved so they can be used from autumn through winter. Made of stainless steel with a double-wall structure inside, the tumblers provide excellent heat retention, and the flip-type lid allows easy opening and closing. The bottom features a non-slip pad, making them suitable for hot beverages during the cold season.

An Ediya Coffee representative said, "To get closer to MZ generation customers, we have been continuously releasing various designs of goods since last year," adding, "The stylish design combined with excellent functionality has received a positive response."

Starbucks Coffee Korea introduced the '2020 Starbucks Autumn MD,' featuring cute animals harvesting coffee. The released products have a theme that strongly evokes the scent of autumn, including adorable animal themes such as rabbits, squirrels, foxes, and bears?animals commonly associated with autumn?as well as various items featuring the full moon and autumn leaves. Among these, the designs of tumblers and mugs are particularly eye-catching. Mugs range from 296㎖ to 473㎖, while cold cups and tumblers vary from 355㎖ to 532㎖.

Goods marketing in the food industry is also active. OB Beer opened a brand-exclusive section called 'OB Lager Store' on Naver Smart Store. The 'OB Lager Store' currently sells 'Lala Bear' goods and plans to offer additional OB Lager goods in the future. The first product launched was the first 'Lala Bear Goods' introduced by OB Lager in July at the online select shop 29CM. The set includes four items perfect for enjoying beer: a glass set, coaster set, tube-type ice bucket, and mini tent, all featuring the cute OB Lager signature character 'Lala Bear.' These products received great popularity among young consumers in their 20s and 30s.

Dong-A Otsuka's 'Dong-A Goods' released the virtual good 'Demi Soda Masking Tape' as its first physical good. Dong-A Goods is Dong-A Otsuka's virtual goods Instagram account, where goods for brands such as Pocari Sweat, Demi Soda, and Dezawa are imaginatively planned and uploaded. Following the Instagram posts, consumer demand for actual products surged, leading to the release of physical goods. Riding the popularity of the 'Dakku' (diary decorating) trend among the MZ generation, these goods gained significant popularity.