CJ ENM O Shopping Division to Hold 'Dyson One Day' Event on the 24th

[Asia Economy Reporter Seungjin Lee] CJ ENM O Shopping Division will hold a 'Dyson One Day' event on the 24th, broadcasting popular Dyson home appliances intensively for one day.

For the Dyson One Day event, CJ O Shopping created a broadcast stage with a specialty store concept. Dyson's brand colors were applied throughout the stage, and the brand logo was used to recreate a Dyson offline store. In addition, a large screen shows how to use the products in real environments such as homes.

The prize benefits are prepared on the largest scale in home shopping broadcasts, with a total of 14 million KRW worth of prizes awarded. Among customers who purchase Dyson products through the broadcast on the 24th, five will be selected by lottery to receive a Dyson humidifying air purifier, and four customers per broadcast will be selected by lottery to receive the main product of the broadcast for free.

The representative products of this event include the latest vacuum cleaner model 'Digital Slim Fluffy Plus,' airing at 4:25 PM on the 24th, and the 'Dyson Airwrap Volume and Shape,' airing at 7:30 PM.

A CJ ENM O Shopping Division official said, “Premium home appliances, which customers used to check design and performance in person before purchasing, are seeing increased inquiries as contactless shopping expands. We plan to produce vivid broadcasts so that customers can feel as if they are visiting offline stores through TV and indirectly experience product functions.”