Nepa Releases Arte TV Commercial Featuring Jun Ji-hyun

The Classic Winter Outerwear 'Arte Collection' Launch

[Asia Economy Reporter Yujin Cho] Outdoor brand NEPA will release a TV commercial for the Arte Collection featuring exclusive model Jeon Ji-hyun on the 23rd to mark the fall and winter season.

This commercial expresses NEPA's goose coat Arte, which was created based on the advantages of down jackets and coats, expanding its lineup this year to long, medium, and short lengths, building a single collection, in a video reminiscent of watching a fashion week runway.

The commercial begins with a monologue by a man announcing the opening of a fashion show, capturing attention with Jeon Ji-hyun stylishly and chicly showcasing different styles of the Arte Collection over elegant piano melodies. It feels as if you are attending a fashion show, sitting in the front row, admiring the stunning outfits.

In particular, Jeon Ji-hyun dominates the video with perfect poses and gestures indistinguishable from professional runway models, along with her unique charisma.

The Arte Collection consists of four lineups: the long-length Arte, which shows the standard of winter outerwear; the medium-length Arte Nuovo, enhanced with the cozy feel of boucl?; the short-length Arte Short; and the Arte 4 in 1, which can be worn in four different styles.

The medium-length Arte Nuovo attracts attention by incorporating warm boucl? material, while the Arte Short down, when matched with fitted bottoms, completes an active and trendy look. The voluminous fur, which makes the face appear smaller, is detachable and can also be used as a muffler, which is a key point.