TS Trillion (CEO Jang Gi-young), the manufacturer and seller of ‘TS Shampoo,’ widely known as the so-called ‘Yeonah Shampoo’ and ‘Son Heung-min Shampoo,’ announced the official opening of its brand store on Shopee, the leading e-commerce platform in Southeast Asia.
TS Trillion plans to enhance brand awareness and product trust in the ASEAN market of 600 million people by using the brand store on Shopee as a base.
Shopee is an e-commerce platform launched in 2015 by Sea Group, the largest IT company in Southeast Asia. It features mobile-based services optimized for user characteristics by region and operates in six Southeast Asian countries?Singapore, Thailand, Indonesia, the Philippines, Malaysia, Vietnam?as well as Taiwan. It currently holds the number one position in the shopping app category, demonstrating high recognition.
According to the ‘ASEAN Cosmetics Market Entry Strategy’ published last year by the Korea International Trade Association, ASEAN is the second-largest market for Korean cosmetics exports after the Chinese market, with six ASEAN member countries included among the top 15 countries for cosmetics exports. Data released in May by the Marine and Fisheries Overseas Industry Information Portal indicates that e-commerce sales in Southeast Asia are expected to grow from $5.5 billion in 2015 to over $150 billion by 2025, making it a market with significant growth potential. With an average economic growth rate of around 5% and rapid urbanization, the region has great growth potential and a favorable view of Hallyu and K-beauty, leading to high evaluations of Korean products’ technology and quality.
Through its brand store, TS Trillion introduces ‘TS Shampoo,’ known as the ‘Son Heung-min Shampoo’ and ‘Kim Yeon-ah Shampoo,’ a product imbued with a noble wish and hope that people will not have to worry about hair loss. The products available include ▲Gold Plus TS Shampoo ▲TS Bidi Shampoo ▲TS Cool Shampoo ▲Natural Premium TS Shampoo ▲TS Keratin Shampoo.
Along with the latest masterpiece ‘Gold Plus TS Shampoo,’ the brand offers synergistic products such as ‘Gold Plus TS Treatment,’ ‘TS Lash’ which nourishes eyebrows from start to finish, ‘TS Natural Spa Vitamin Filter’ equipped with a patented ingredient ‘Sediment Filter’ that removes residual chlorine, foreign substances, and impurities, and ‘TS Intestine Probiotics Plus’ which uses a complex of 10 types of live probiotics including lactic acid bacteria extracted from kimchi.
Additionally, the ‘TZ Fermented Argan Oil,’ characterized by its dense yet light texture with added red yeast rice fermented oil, ‘TZ Fraxinus Clear Moisture Cream,’ containing 70% Fraxinus extract (patent number 10-2093708) that provides real moisturizing effects inside and out, and the highly concentrated ampoule known as ‘Moisture Shield Serum,’ ‘TZ Fraxinus Clear Concentrate,’ are also available as part of TS Trillion’s ‘TZ Cosmetic’ brand, which features products with good ingredients.
Jang Gi-young, CEO of TS Trillion, stated, “The ASEAN market has high awareness and favorable views of Korean products. Using the Shopee entry as a starting point, we plan to widely promote the excellence of Korean functional shampoos for hair loss symptom relief to the ASEAN market of over 600 million people and increase brand recognition.” He added, “ASEAN is one of the highly important markets with limitless expansion potential. Going forward, TS Trillion will accelerate the gradual expansion of distribution channels to secure brand awareness and increase sales performance in global markets including ASEAN.”
Meanwhile, TS Trillion is expanding its sales channels not only domestically but also globally through differentiated marketing strategies for high-performance products. The flagship brand ‘TS Shampoo’ opened a brand store on ‘Tmall,’ China’s largest online commerce platform, last year, and this year completed entry into the brand store on ‘Amazon,’ the largest e-commerce platform in the United States. In March, TS Trillion obtained the ‘European Cosmetics Certification (CPNP, Cosmetic Products Notification Portal),’ a mandatory certification system required for entry into the European cosmetics market through the online registration system applied to all cosmetics distributed in Europe, signaling its full-scale entry into the European hair loss shampoo market.
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