Big Smile Day D-10... Up to 1 Million Won Shopping Support Fund Pre-Promotion

[Asia Economy Reporter Minyoung Cha] eBay Korea announced on the 22nd that it will conduct a ten-day teaser promotion until the 31st ahead of the biggest annual discount event in November, ‘Big Smile Day.’ It will offer benefits such as shopping support funds of up to 1 million KRW.

This teaser promotion consists of a total of five events. First, three events related to the premium membership ‘Smile Club’ are prepared. The first is the ‘Smile Club Invitation King’ event, where if a friend joins Smile Club through an invitation code, both the inviter and the friend will receive 5,000 Smile Cash each, which can be used like cash on Gmarket, Auction, and G9. During the teaser promotion, the person who invites the most friends will be awarded a shopping support fund of 1 million KRW as a prize.

The second event is the ‘0 KRW Lucky Chance’ event. Participants simply need to press the ‘Spread the Word’ button on the teaser page and share the event news on SNS. Over 10 days, three winners each day (a total of nine) will be drawn from Gmarket, Auction, and G9 to receive generous gifts such as an ‘LG Notebook Gram’ and a ‘Dyson V8 Fluffy Cordless Vacuum Cleaner.’

The third event offers discount coupons of up to 400,000 KRW depending on the cumulative number of people who click ‘Reserve Coupon’ during the teaser period on Gmarket and Auction. For example, if the number of reservations on Gmarket exceeds 150,000, a ‘maximum 30,000 KRW coupon’ is given; if it exceeds 300,000, a ‘maximum 400,000 KRW coupon’ is provided. Auction follows the same method. For G9, participants who answer the initial consonant quiz correctly will receive an instant discount coupon of up to 400,000 KRW. This event is targeted at Smile Club members, and the downloaded coupons can be used starting from the event on the 1st of next month.

Additional popular brand coupons will be provided. From the 26th, the ‘Find the Brand Secret Discount Code’ event will offer exclusive ‘Smile Club overlapping discount coupons’ for popular products from the last Big Smile Day, including ‘Nintendo Lite Switch,’ ‘Dyson Airwrap Styler,’ ‘Samsung Electronics Galaxy Book,’ ‘Laneige Skin Cream,’ ‘LG Electronics Pra.L,’ and ‘Hanssem Dining Table.’ To participate, viewers watch the Big Smile Day promotional video featuring six famous creators including ‘IT Sub,’ find the hidden ‘Brand Secret Code’ within the video, and enter it to receive an instant discount coupon.

If you are not a Smile Club member, it is advisable to take advantage of the teaser period. During this time, an annual fee cashback event is held. First, after issuing a ‘Smile Card,’ a 100% cashback benefit is provided when paying the Smile Club’s first annual fee with the card. Upon joining, members receive a welcome gift of 37,000 Smile Cash and various benefits of Big Smile Day. This annual fee cashback event continues until the 12th of next month.

Lee Jung-yeop, Head of Marketing at eBay Korea, said, “To embody the spirit of the biggest shopping festival of the year, Big Smile Day, we have prepared teaser promotion benefits such as discount coupons, gifts, shopping support funds, and cashback at the largest scale ever,” adding, “We expect consumer anticipation for the main event, which runs from the 1st to the 12th, to grow.”