Hanwha Q CELLS Opens the Era of Solar Power Digital Marketing

[Asia Economy Reporter Park So-yeon] Hanwha Q CELLS announced on the 22nd that it has launched 'Q CELLS Smart City,' a digital marketing platform. Q CELLS Smart City is a virtual platform consisting of a 3D online exhibition and showroom, providing information and experiences related to its products and solutions.

Hanwha Q CELLS has actively targeted key markets through vigorous overseas marketing. In particular, it has delivered knowledge and experience of world-class products and services to customers and stakeholders through exhibitions, showrooms, and offline training.

However, due to the impact of COVID-19, many exhibitions were canceled or participation became difficult, limiting marketing opportunities. Additionally, offline showrooms faced spatiotemporal constraints, making on-site visits challenging and limiting the ability to fully capture rapidly changing business trends. Hanwha Q CELLS launched Q CELLS Smart City to complement these shortcomings of offline marketing and in response to the accelerating trend of untact marketing.

The online exhibition of Q CELLS Smart City will establish regional exhibition halls. Starting with the United States, additional regional exhibition halls will be built in Europe, Japan, Australia, and other areas, providing customized explanations of products and services tailored to regional characteristics. In the future, beyond regional exhibition halls, the company plans to offer additional content such as online factory and research center tours, and webinars (web + seminar) for product and technology explanations.

Hanwha Q CELLS expects to maximize marketing effects in key markets through this platform. When replacing offline exhibitions with online ones, it anticipates visitor numbers to increase by more than 1.5 times during the same period. Furthermore, since the platform can operate continuously after the exhibition period, it internally expects to attract up to five times more visitors without additional costs for permanent exhibition hall operations.

Hanwha Q CELLS sells products and solutions in more than 60 countries and receives requests from customers worldwide to visit factories and research centers to enhance understanding of its products and technologies. Through this platform, Hanwha Q CELLS is planning to promote online tours of its advanced facilities to customers in regions without factories or research centers. This will allow education on products and technologies according to customer needs without restrictions of time and place, promising high marketing effectiveness.

Kim Hee-chul, President of Hanwha Q CELLS, stated, “We established this platform to communicate effectively with customers and stakeholders in the untact era,” adding, “Through this digital platform, we can provide information on the solution business we are pursuing and effectively explain our strengths in quickly responding to changes in the business environment.”