Samsung Electronics Completes Funding for 'Bespoke Cube' Refrigerator, Achieving 620% of Target

[Asia Economy Reporter Ki-min Lee] Samsung Electronics' customized compact refrigerator 'Samsung BESPOKE Cube,' launched through the crowdfunding platform 'Wadiz,' successfully concluded its funding by achieving 620% of its initial goal.

According to Samsung Electronics on the 22nd, the Samsung BESPOKE Cube funding, conducted over seven days from the 15th to the 21st of this month, attracted 260 million KRW, which is 620% of the target amount.

Samsung Electronics applied the 'BESPOKE' concept, which reflects the most personal tastes, to the launch method as well, introducing this product first on Wadiz with the intention of co-creating the product with consumers.

The BESPOKE Cube offers optimized temperature settings ranging from 5 to 18°C for different storage items and maintains temperature deviation within ±0.3°C through precise temperature control technology, keeping beer, wine, cosmetics, and more in optimal condition.

Additionally, it features 'Peltier' technology that minimizes noise and vibration, and a compact design that allows installation in any space freely. Its modular design enables two units to be combined or separated as desired.

Jung Ho-jin, Executive Vice President and Head of Marketing at Samsung Electronics Korea, said, "We introduced the BESPOKE Cube first on the crowdfunding platform to make the product's value more special together with consumers," and added, "We are grateful for the enthusiastic response from consumers."

The Samsung BESPOKE Cube will be officially released on the 28th of this month, with a retail price ranging from 599,000 KRW to 649,000 KRW depending on the storage solution.