CJ O Shopping Sep Launches Cleanser Collaborated with ByEcom on the 24th

-Yeojumbyu TV Appearance by Byeacom CEO Yeon Jeong-mi
Multi Cleanser That Combines Pack and Cleansing in One Step

[Asia Economy Reporter Lim Hye-sun] CJ ENM O Shopping Division's beauty brand 'SEP' is launching the 'Pure Calming Pack Cleanser,' a collaboration with the low-irritant skincare brand 'Biacom,' on the 24th. Biacom is a brand launched by beauty influencer Yeon Jeong-mi, who has about 100,000 Instagram followers, and sells low-irritant cosmetics made with natural ingredients.

The 'SEP Biacom Pack Cleanser' is a transforming cleanser that allows you to do both a pack and cleansing at once. Apply the moisture-rich gel formula thickly on the skin like a pack, then after 3-5 minutes, wash your face with lukewarm water while foaming it. It contains Centella Asiatica extract brewed through a steaming method involving steaming, drying, and aging, which soothes the skin and minimizes nutrient loss. It also includes tea tree leaf and Houttuynia cordata extracts, making it effective for managing skin troubles and antioxidants. Acne-prone skin suitability tests and clinical trials for pore improvement have also been completed.

This product will be available on the 24th at 12:40 PM on CJ ENM O Shopping Division's beauty planning program 'Yojeum Beauty.' On the day of the broadcast, Biacom CEO Yeon Jeong-mi will appear in person to explain the product, share usage tips, and even impart her beauty know-how. To celebrate the launch, a package consisting of five full-size pack cleansers (100ml), five medium-size (30ml), and travel-size cleansers will be offered for 79,900 KRW.