Eight Seconds Selects Consumer Models Through Non-Face-to-Face Process

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's manufacturing and distribution integrated (SPA) brand Eight Seconds announced on the 22nd that it will hold the 'Jipkok Model Challenge' campaign to select consumer models through a non-face-to-face method until the 8th of next month.

This year, under the concept of 'Jipkok' (staying at home), it offers a special opportunity for consumers to become models themselves through a non-face-to-face method and proposes attractive fall/winter season outerwear styles featuring them.

To participate, upload your distinctive daily look on Instagram with the hashtags (#EightSeconds #JipkokModelChallenge).

Eight Seconds will provide 30 selected participants, chosen through internal evaluation, with new products worth approximately 500,000 KRW each from this fall/winter season.

The 30 participants will style themselves in ways that best express their individuality with Eight Seconds items and shoot their own 'self Jipkok pictorials' at home, which will be revealed on Eight Seconds' official Instagram account.

In particular, Eight Seconds will select the best pictorial among the 30 through voting on Instagram and award a total prize of 10 million KRW to six people (1st place 3 million KRW (1 person), 2nd place 2 million KRW (2 people), 3rd place 1 million KRW (3 people)).

Additionally, the selected consumer models will act as Eight Seconds models throughout the fall/winter season, appearing in various contents on the official Instagram and YouTube channels.

Meanwhile, to commemorate this campaign, Eight Seconds will provide a 10,000 KRW discount coupon usable on purchases over 80,000 KRW of this fall/winter season products at nationwide stores and Samsung C&T Fashion Division's integrated online mall SSF Shop to KakaoTalk easy sign-up membership members.

Jo Hwan, head of operations at Eight Seconds, said, “Eight Seconds continues to conduct consumer participation campaigns selecting ordinary people as models to strengthen communication with the MZ generation and for authentic branding,” adding, “This year, we hope customers will take on the opportunity to easily and enjoyably showcase their style and talent from home.”