Shinhan Card Launches New Video Ad... "Leave Consumption and Financial Management to 'Neul' Shinhan Payfan"

Introducing Neultec, meaning to cherish, gather, and manage every moment of the customer

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 21st that it will newly release the 'Neultec' advertisement, which features Shinhan Card's comprehensive financial services, following the video ad 'Sobi Mama' centered on Shinhan Payfan's consumption management service.

Neultec means always collecting, always saving, and always managing at every moment of the customer's life. It refers to Shinhan Payfan's comprehensive financial service that goes beyond simple payments to provide consumption and asset management as well as various customized benefits all at once.

This advertisement features actor Ahn Hyo-seop, who established his position through the SBS drama Romantic Doctor Kim Sa-bu 2, naturally expressing how Shinhan Payfan is always with the customer throughout their day.

It begins with a scene where consumption is managed even while running up the stairs during the morning commute. The weekly and monthly consumption diagnosis reports appearing on the stairs that Ahn Hyo-seop dynamically climbs show that Shinhan Payfan always provides guidance for rational consumption life. Also, even during a leisurely afternoon walk with his pet dog or while managing himself, Shinhan Payfan appears anywhere. Additionally, it humorously depicts an empty refrigerator to represent an empty balance and introduces 'My Songgeum,' a credit card-based peer-to-peer remittance service that allows transfers without a bank account balance.

A Shinhan Card official said, "Through this advertisement, we wanted to introduce the various services of Shinhan Payfan, which is expanding into a comprehensive financial platform in the MyData era, and at the same time convey our commitment to always be with and manage our customers' lives." He added, "Neultec not only means always managing customers' financial lives but also carries the double meaning of increasing assets, and we will continue to strive to help customers maintain a prosperous financial life through various benefits."