[Asia Economy Reporter Yujin Cho] British-inspired casual brand Hazzys, under lifestyle culture company LF (CEO Kyusik Oh), has launched 'The H,' an office look line targeting career women in their 30s and 40s for this fall and winter season.
The company stated that the launch decision was made as suits and jackets, once considered exclusive to menswear, have recently expanded into womenswear, and the demand for comfortable office wear among female customers continues to grow.
Through this, Hazzys plans to expand its domain beyond casual wear to office looks, continuously enhancing the brand's competitiveness.
This line emphasizes sophisticated femininity by applying delicate tailoring and refined silhouettes, and uses patterns and materials optimized for activity to create comfortable office wear suitable for all-day wear.
Additionally, to ensure long-term enjoyment, the line focuses on basic colors such as black, white, and beige, while using accent colors like brick and blue to add points throughout the products.
The representative products include pants, jackets, and skirts made with four-way stretch fabric offering excellent elasticity. The pants, nicknamed "life slacks," not only create a slim silhouette but also come in two types by length, allowing customers to choose according to their body shape. Jackets and skirts made from the same material can be easily styled as a neat setup.
Moreover, the collection consists of over 30 diverse items to complete a perfect office look coordination, including versatile dresses, blouses with feminine details, shirts with excellent shape stability, knits and T-shirts usable regardless of season, and stylish wool coats.
Prices are set at 200,000 to 300,000 KRW for jackets, around 100,000 KRW for shirts and pants, and about 200,000 KRW for dresses. The collection is available at LF's official online shopping mall LF Mall and Shinsegae Department Store Gangnam branch.
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