[Asia Economy Reporter Lee Seon-ae] Jeonggwanjang's premium red ginseng cosmetics brand Donginbi announced on the 21st that it will launch ‘Jin Foundation Silk’ and ‘Yeon Serum Lip Balm.’
The new product ‘Jin Foundation Silk’ contains a large amount of the key ingredients of Donginbi’s representative premium anti-aging product ‘Jin Cream Silk,’ helping to create healthy and firm skin.
The micro fine formula of Jin Foundation Silk fills the skin texture densely with uniform micro particles. It forms a light and non-stuffy coverage layer to realize ‘skin-centered makeup.’
Clinical trials have proven 24-hour makeup durability and moisturizing lasting power, and it was found to enable moist and close coverage all day long with an immediate pore-covering effect. The colors are composed of bright Ivory (No. 13), subtle Vanilla (No. 21), and calm Beige (No. 23), allowing selection according to skin tone.
Donginbi is also launching ‘Yeon Serum Lip Balm,’ an essential tint lip balm for lip makeup, at the same time.
Yeon Serum Lip Balm features ceramide derived from highly concentrated red ginseng oil, which makes the lips more moist and glossy, and red ginseng collagen ingredients that provide firm vitality, caring for lips healthily the more it is applied.
The colors of Yeon Serum Lip Balm are composed of No. 01 (Elegant Pink), No. 02 (Bright Berry), No. 03 (Subtle Coral), and No. 04 (Elegant Red).
Lee Jeong-hoon, head of the cosmetics business division at KGC Ginseng Corporation, said, “Nowadays, when the foundation of all cosmetics is skin health, we aimed to realize healthy makeup by including Donginbi’s unique skincare ingredients in makeup products as well,” adding, “If you want base makeup that adheres well to the skin, we recommend Donginbi Jin Foundation Silk, and if you want lip makeup that considers lip health with natural coloration, we recommend Yeon Serum Lip Balm.”
Meanwhile, Jin Foundation Silk and Yeon Serum Lip Balm can be purchased at Donginbi stores in department stores nationwide, duty-free shops, Jeonggwanjang·Donginbi lounges, and the online Jeonggwanjang mall.
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