[Culture & Life Section Reporter Heeyoung Kim] Unique projects from brands that consider their users are catching attention. Rael is conducting a special promotion for one day in celebration of Menarche Day. Easyhum Cosmetics has upgraded and launched trouble care products to address skin concerns caused by mask irritation. Dalba is launching its inner beauty product, the ‘White Truffle Collagen Film,’ as a home trial service.
Rael Holds Special Promotion in Commemoration of Menarche Day
Global feminine care brand Rael is holding a 50% discount event on October 20th in celebration of Menarche Day.
The special promotion for Menarche Day, which lasts for just one day, is conducted through Rael’s official online store, where customers can purchase the ‘Rael Start Box’ and the ‘Rael Organic Cotton Cover Sanitary Pads 5-Set Gift Set’ at discounted prices, designed for those experiencing menarche.
The Start Box consists of four types of Rael sanitary pads (regular/large/overnight/super long overnight) and the ‘For Me Pocket,’ which helps make the menstrual period more comfortable for children. The For Me Pocket is a sanitary pad pouch jointly developed by the preliminary social enterprise ‘Hakgyone’ and Rael, designed to be attached inside school uniform bottoms to discreetly store sanitary pads, considering that many children feel embarrassed to take out sanitary pads and thus avoid changing them.
Rael, which has been striving to create a healthy menstrual culture, has signed a business agreement with ‘EoyeoMo,’ a professional pharmacist group specializing in children’s women’s health, to support proper menstrual education at home and continuously produce YouTube video content related to menstruation and women’s health tailored to adolescents’ perspectives.
Kim Ji-young, Chief Operating Officer (COO) of Rael Korea, stated, “Rael deeply empathizes with the need to improve adolescents’ awareness of menstruation in a reality where information and preparation for menarche are insufficient,” adding, “We will take the lead in efforts to build a healthy menstrual culture.”
Easyhum Cosmetics Upgrades Mask Skin Trouble Care Products ‘Blue One’ and ‘Green One’
Easyhum & Co., Ltd.’s cosmeceutical brand Easyhum Cosmetics has renewed its spot care products for skin troubles, ‘Blue One’ and ‘Green One.’
The spot care products Blue One and Green One are best-selling trouble care products that have consistently received much love and are steady sellers for Easyhum Cosmetics. The newly released products have an additional 20ml capacity compared to the previous versions and have been upgraded with more comfortable-to-use containers.
Both products have completed low-irritation testing, and Blue One has also passed suitability testing for acne-prone skin, making it suitable for sensitive skin irritated by external factors.
A representative from Easyhum & Co. said, “With prolonged mask-wearing to prevent COVID-19 infection, more people are experiencing skin troubles on the chin and cheeks,” adding, “From keratin, pores, and sebum care to soothing skin tired from mask use, these products will help consumers seeking trouble care.”
Dalba Launches Inner Beauty ‘White Truffle Collagen Film’
Italian contemporary beauty brand Dalba is launching the ultra-light oral dissolving collagen film ‘White Truffle Collagen Film’ as a home trial service.
The collagen film is a film-type collagen product that busy modern people can consume easily, quickly, and conveniently, also known as the ‘Han Hye-jin Collagen Film.’ It is a slim oral dissolving film made with ultra-low molecular weight collagen to enhance absorption in the body. Additionally, with the launch of the home trial service, customers can try the product without payment and decide whether to purchase based on their satisfaction.
Lim Yoo-jin, Product Planning Director at Dalba, said, “This collagen film contains the skincare know-how of Han Hye-jin, who has maintained her position as a top model for over 20 years,” adding, “We hope the collagen film will become a steady seller following Dalba’s ‘Mist Serum,’ famous as the flight attendant mist.”
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