Shinsegae Inter Launches Italian Skincare Brand 'Comfort Zone'

[Asia Economy Reporter Yujin Cho] Shinsegae International announced on the 20th that it has secured the domestic distribution rights for the Italian skincare brand Comfort Zone and will begin full-scale sales through the beauty select shop La Perba.

Comfort Zone was launched in 1997 by Davines, a renowned Italian hair and beauty care group, and is well known as a global spa brand used in beauty salons and premium spas worldwide.

Under the philosophy of "sustainable beauty" by founder and cosmetic chemist Davide Bollati, sustainability is considered the most important factor throughout the brand, from product development to company ethics and spa education.

All Comfort Zone products contain no animal-derived ingredients and are made with effective ingredient combinations through advanced scientific technology. They feature high concentrations of natural ingredients, making them comfortable for anyone to use regardless of skin type.

For quality control, all products are supervised and managed at the Davines Village located in Parma, Italy. Additionally, products are developed through collaboration with an in-house research and development (R&D) laboratory, 40 researchers, and 15 universities.

Comfort Zone also makes various efforts toward sustainability beyond product ingredients. They strive for carbon neutrality in container and packaging production and actively use recycled plastics and environmentally friendly materials.

In Korea, three representative skincare lines of Comfort Zone are available, mainly consisting of products that allow consumers to enjoy effects as if professionally treated at home without visiting an esthetic salon.

The Essential line is a cleansing line that balances and strengthens the skin foundation, including toner, scrub, and face wash. It is a low-irritation, fragrance-free product suitable for all ages.

The Hydra Memory line is a hydration replenishment line that deeply supplies moisture and balances oil and moisture in the skin, including serum, cream, essence, and mask. It contains hyaluronic acid derivatives, which excel in moisture delivery, providing long-lasting hydration and freshness to the skin.

Lastly, the Sublime Skin line is an elasticity care line that creates firm and radiant skin using Comfort Zone’s unique technology. Through essence and rich cream, it nourishes the skin and helps maintain skin elasticity.

A Shinsegae International official said, “We are discovering various imported beauty brands that meet rapidly changing trends and customer consumption tendencies, introducing them domestically, and continuously nurturing brands with high growth potential.”