SK Magic Surpasses 10,000 Units Sold of 'Seuseuro Jiksu Water Purifier'

Automatic Sterilization Feature 'Dual Ansim Care' Applied

SK Magic 'Self-Direct Water Purifier'

[Asia Economy Reporter Kim Daeseop] SK Magic announced on the 19th that its 'Seuseuro Direct Water Purifier' surpassed 10,000 units sold within a month of its launch.

The Seuseuro Direct Water Purifier, equipped with the automatic sterilization feature 'Dual Safety Care,' was released in mid-August this year. This product can independently perform 'direct water pipe electrolyzed water sterilization' and 'cork ultraviolet (UV) sterilization,' which are equivalent to professional on-site management services. Additionally, the filter is designed for easy self-replacement.

SK Magic views this self-management product, reflecting changing consumer demands amid the spread of the novel coronavirus (COVID-19), as creating new market demand.

An SK Magic representative stated, "Our effort to set a new standard for water purifiers in line with the changing times appears to have been a key purchasing point for customers. We will continue to strive to introduce innovative products that contribute to customers' lives through unique ideas and relentless efforts."