Kang Hee-seok Appointed CEO of Emart and Concurrent CEO of SSG.com
Leadership Changes in 6 of 11 Affiliates, On-site Focused Organizational Restructuring Implemented
[Asia Economy Reporter Lim Hye-seon] Chung Yong-jin, Vice Chairman of Shinsegae Group, has taken up the sword of 'personnel reform.' He has assigned Kang Hee-seok, CEO of Emart (photo), with the biggest challenge of Shinsegae Group: integrating online and offline operations. Additionally, he has replaced the CEOs of 6 out of 11 major affiliates in the Emart division.
On the 15th, Shinsegae Group carried out the 2021 regular executive personnel appointments for the Emart division. Kang Hee-seok was appointed as CEO of SSG.COM and will concurrently serve as CEO of both Emart and SSG.COM. Kim Sung-young, CEO of Emart24, was appointed as CEO of Emart Everyday, and Kim Jang-wook, CEO of Shinsegae I&C, was appointed as CEO of Emart24 Co., Ltd. Song Hyun-seok, Senior Executive Director in charge of marketing at Shinsegae Food, was appointed CEO of Shinsegae Food. Son Jeong-hyun, Executive Director and Head of IT Business Division at Shinsegae I&C, was appointed CEO of Shinsegae I&C. Lee Joo-hee, Vice President in charge of support at the Strategy Office, was appointed CEO of the Leisure Division at Shinsegae Construction. The number of promoted executives was minimized, but young and talented individuals were boldly selected to lay the foundation for future preparation. All six newly appointed CEOs were born in the 1960s.
A Shinsegae Group official explained, "This personnel appointment focuses on overcoming the management environment and achieving business performance, strengthening expertise, and placing excellent talent in the right positions. It emphasizes enhancing online capabilities and creating online-offline synergy at the group level, improving organizational efficiency, and establishing a new growth foundation."
Organizational restructuring was also carried out for each company. Emart expanded its sales division, which oversees store operations, from 4 to 5 teams, focusing on field-centered management and strengthening store competitiveness. The MSV (Merchandising SuperVisor) team, which sets store standards, and the Metro team, which manages small stores under 6,611㎡ (about 2,000 pyeong), were newly established. Additionally, a Culture Headquarters was created to lay the foundation for a future-oriented organizational culture.
SSG.COM reorganized its organizational structure into the Grocery Business Division, New Business Division, Data & Infrastructure (DATA·INFRA) Division, and Support Division to accelerate the growth of its online business. With CEO Kang concurrently leading Emart and SSG.COM, the integration synergy between online and offline is expected to be actively strengthened.
Shinsegae Food reorganized its manufacturing service and purchasing distribution divisions into a single CEO system. Starbucks Coffee Korea established a strategic planning and product development organization to promote new businesses and strengthen product competitiveness.
Meanwhile, the regular personnel appointments for Shinsegae Group's department store division are scheduled to be implemented in early December as in previous years.
Below is the list of personnel appointments.
◆ Shinsegae Group
◇ Promoted to Vice President
▶ Head of Emart Traders Division No Jae-ak
◇ Promoted to Senior Executive Director
▶ Head of Strategic Planning Division Shin Dong-woo ▶ Head of Grocery Division and Processed Foods Hwang Woon-gi ▶ Sales Team 5 Park Si-yong ▶ Marketing Choi Hoon-hak
◇ Promoted to Executive Director
▶ SCM 3.0 Promotion Team Bae Byung-bin ▶ Planning Team Lee Jun-seok ▶ Home Appliances & Culture Team Jeong Ji-yoon ▶ Mollis BM Jeong Min-joo ▶ MSV Team Ha Kyung-soo ▶ Labor-Management Cooperation Team Kang Sung-hoon
◇ Appointed CEO
▶ CEO of Emart and CEO of SSG.COM Kang Hee-seok
◇ Promoted to Executive Director
▶ Head of Grocery Business Division Kwak Jung-woo
◇ Promoted to Senior Executive Director
▶ Platform Planning Team Han Dong-hoon
▶ Curation Team Kim Beom-su
◇ Promoted to Executive Director
▶ Product Team Lee Myung-geun
◇ Appointed CEO
▶ CEO Song Hyun-seok
◇ Promoted to Senior Executive Director
▶ Distribution Team Jeong Min-chul
◇ Appointed CEO
▶ CEO of Leisure Division Lee Joo-hee
◇ Appointed CEO
▶ CEO Son Jeong-hyun
◇ Promoted to Senior Executive Director
▶ ITO2 Team Yang Yoon-ji
◇ Appointed CEO
▶ CEO Kim Sung-young
◇ Appointed CEO
▶ CEO Kim Jang-wook
◇ Promoted to Senior Executive Director
▶ Lifestyle Team Kang Sung-jun
▶ Trend Fashion Team Kang Myung-ran
▶ Broadcast Sales Team Do Jeong-hwan
◇ Promoted to Executive Director
▶ Planning Team Ha Ik-seong
◇ Promoted to Vice President
▶ Strategy Office Hyung Tae-jun
◇ Promoted to Senior Executive Director
▶ Brand Strategy Team Jeong Yang-o
[Changes in Executive Assignments]
▶ Senior Executive Director Kang Seung-hyeop, Head of Support Division and Finance ▶ Senior Executive Director Lee Gyu-bong, Head of Support at Shinsegae TV Shopping ▶ Senior Executive Director Lee Hae-joo, Head of Sales Division at Emart24 Co., Ltd. ▶ Executive Director Choi Jin-il, Fresh Team 1 ▲ Executive Director Kim Min, Data Team at SSG.COM
▶ Vice President Lee Jae-ho, Head of Support Division ▶ Executive Director Jang Yoo-sung, Head of Data & Infrastructure Division ▶ Senior Executive Director Choi Taek-won, Head of Emart Sales Division ▶ Senior Executive Director Kim Nak-ho, Head of Management ▶ Executive Director Ahn Cheol-min, SCM Team
▶ Senior Executive Director Kim Cheol-soo, Head of Support ▶ Senior Executive Director Gong Byung-cheon, Head of Bakery and FS
▶ Vice President Jeong Doo-young, Head of Sales Division ▶ Senior Executive Director Min Il-man, Head of Construction Division ▶ Senior Executive Director Kim Moon-kyung, QSE Team ▶ Senior Executive Director Seo Hwa-young, Sales Team 1
▶ Senior Executive Director Jo Hyung-hak, Food & Beverage / Culinary Team ▶ Senior Executive Director Ryu Jae-young, Operations Team 1
▶ Senior Executive Director Kim Maeng, Support Team for Emart Everyday
▶ Senior Executive Director Lee Soo-cheol, Support Team for Starbucks Coffee Korea
▶ Deputy Vice President Jeong Dong-hyuk, Head of External Cooperation Headquarters ▶ Senior Executive Director Lee Dal-soo, Marketing Team at Emart24 ▶ Senior Executive Director Kim Jae-gon, Public Relations Team at SSG.COM ▶ Senior Executive Director Kim Sung-tae, Planning Team for Emart Division and Strategic Planning Team for SSG.COM
▶ Senior Executive Director Jeon Sang-jin, Support Team for Shinsegae Property
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