"Targeting 3040... Clothes That Can Be Worn for a Long Time Regardless of Trends"
[Asia Economy Reporter Yujin Cho] LF (CEO Oh Gyusik), a lifestyle culture company, announced on the 15th that its leading menswear brand Maestro will actively target the online market by launching an online-exclusive line called "Timeless" for this fall and winter season.
In the untact (contactless) era, the strategy is to increase touchpoints with consumers of various generations through the online platform while intensifying the brand’s online business.
The Timeless line features items that transcend temporary fashion trends, embodying style that lasts through the ages. The pieces are characterized by comfort whenever worn and sophistication even after long-term use.
Based on continuous sampling and data, the line incorporates patterns optimized for the Korean body shape and ensures stable wearability. It is composed mainly of Maestro’s core items such as wool cashmere coats, trench coats, leather jumpers, wool sweaters, and denim pants. The line will be launched primarily through online distribution channels familiar to the main customer base, including LF Mall, with prices set reasonably to enhance accessibility.
The standout product of the Timeless line for this fall and winter season is the robe coat made from high-quality wool cashmere. Using delicate handmade techniques, the coat maximizes luxury, and the lining features sturdy quilting to improve warmth.
Additionally, new products that can be enjoyed regardless of trends have been prepared, including a seamless whole-garment round knit, 100% wool hooded sweaters, lambskin suede blousons, and washable Italian yarn turtlenecks.
Meanwhile, to commemorate the launch of the brand’s first online-exclusive line, Maestro will offer various benefits to customers, such as free size exchange vouchers for representative products of the Timeless line at the Maestro brand section of LF Mall until the end of this month.
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