Ottogi Launches 'I'm Stick Jam Strawberry, Apple'

[Asia Economy Reporter Lee Seon-ae] Ottogi announced on the 14th that it has launched ‘I'm Stick Jam Strawberry’ and ‘I'm Stick Jam Apple’ in 10-pack units, featuring more convenient single-use individual packaging.

Recently, consumer interest in small-pack and small-quantity products has been growing due to the increase in single-person households. In particular, with hygiene becoming more important due to the impact of the novel coronavirus disease (COVID-19), the stick-type jam product ‘I'm Stick Jam,’ which can be spread cleanly and conveniently on bread, is gaining great attention.

Ottogi’s ‘I'm Stick Jam’ is a single-use stick jam that is easy to eat, store, and use, differentiating itself from existing products that required spoons or knives. Following the release of ‘I'm Stick Jam Strawberry’ in August, a new flavor, ‘I'm Stick Jam Apple,’ has been added and launched as a 10-pack product.

‘I'm Stick Jam’ comes in a slim stick form that can be taken out one by one, allowing you to easily squeeze and spread it on bread without the hassle of opening glass jars or washing spoons. The strawberry jam and apple jam are individually packaged in stick form and can be stored at room temperature before opening. It is a small-quantity product that can be used without leftover jam by squeezing from the end like toothpaste, making it convenient for outdoor activities such as picnics and camping, as well as for easy serving at cafes or buffets.

One ‘I'm Stick Jam’ contains just the right amount for one slice of bread, making it easy to enjoy without burden. It can also be used to make various applied drinks such as strawberry latte and strawberry ade when combined with yogurt, milk, or carbonated water. Since it can be easily squeezed onto toast or crackers, children can also enjoy drawing fun pictures with jam.

An Ottogi representative said, “We have launched ‘I'm Stick Jam,’ which is easy to use with individual packaging,” adding, “You will be able to enjoy delicious strawberry jam and apple jam more conveniently and easily.”