Likeit, Launches ‘Clean Life’ Campaign “CONNECT WITH EARTH”

Official Clean Life Launch from the 27th
Campaign Underway via Instagram

[Culture & Life Reporter Heeyoung Kim] Beauty life magazine LIKIT is launching ‘Clean Life’ to exclude harmful elements that threaten the future and create a more beautiful Earth.

LIKIT’s ‘Clean Life’ expands from beauty to lifestyle, presenting various ways to protect the Earth, including considerations for sustainable living that does not harm nature and animals, and ethical consumption.

Under the slogan ‘CONNECT WITH EARTH,’ LIKIT plans to carry out various campaigns and challenges focused on three values: ▲For earth ▲For animals ▲For nature. Through collaborations with local governments, celebrities, influencers, and brands, LIKIT aims to raise awareness about Clean Life and foster a healthy lifestyle together.

Additionally, LIKIT has established its own standards focusing on people, nature, and animals, selecting products that meet these criteria. The first standard excludes products containing nine suspected harmful ingredients such as parabens and oxybenzone.

Furthermore, LIKIT selects brands practicing Earth protection, including cruelty-free products that do not conduct animal testing, products using recyclable packaging and eco-friendly packages, and brands pursuing nature-friendly values. LIKIT plans to expand product categories in the future and establish corresponding standards to continue selecting products aligned with ethical consumption values.

The brands selected this time include ▲Dr. Bronner’s ▲Rubas Bio ▲Reallael ▲Hustler ▲Innisfree. The Clean Pick products will be revealed on the 27th through Asia Economy’s print and online editions, as well as LIKIT’s website and official SNS channels.

Along with launching Clean Life, LIKIT will also conduct a full-scale online campaign. Participants can post comments on LIKIT’s official Instagram supporting environmental protection activities practiced in daily life and LIKIT’s Clean Life. Among the participants, 45 will be selected to receive brand products participating in the Clean Life campaign as gifts.

LIKIT Editor-in-Chief Donghee Hong said, “Various efforts are ongoing everywhere for humans and nature to coexist. LIKIT wants to join in creating a valuable lifestyle that fits changing awareness and environments. We plan to continue launching various campaigns and challenges in the future.”