SK Stoa Enhances Fashion Competitiveness by Recruiting Professor Kang Hoseop

[Asia Economy Reporter Seungjin Lee] SK Stoa announced on the 13th that it has decisively recruited fashion designer Professor Ho Seop Gan from Hongik University to strengthen its fashion product competitiveness.

Professor Ho Seop Gan is a fashion designer currently serving as the president of the Korean Fashion Business Association. In addition to his core activities as a designer, he is actively engaged as an art director, overseeing collaborations and exhibitions across various fields including fashion, accessories, cosmetic brands, and home shopping.

SK Stoa has decisively recruited Professor Ho Seop Gan as a fashion director and plans to work with him as a fashion mentor to establish brand identity so that the fashion private brand (PB) products launched by SK Stoa can meet customer needs.

Starting with the broadcast appearance of the wool half coat, a FW season product of SK Stoa’s representative fashion PB ‘Helen Karen,’ Professor Ho Seop Gan plans to meticulously manage FW season fashion trends and styling advice this year to support SK Stoa’s transformation into a leading fashion channel.

The first broadcast featuring Professor Ho Seop Gan will be released on the 14th at 11:36 AM. In this broadcast, he will introduce the daily winter coat ‘Helen Karen Wool Half Coat,’ which combines warmth and comfort to suit any occasion. As a cost-effective coat with a clean, simple design, Professor Ho Seop Gan will share styling know-how that anyone can easily follow during the broadcast.

Kim Pan-su, Head of Commerce Business Group 1 at SK Stoa, said, “We plan to focus on upgrading SK Stoa’s differentiated fashion products through collaboration with Professor Gan. Through this, we aim to build a highly complete fashion lineup unique to SK Stoa that captures both emotional value and cost-effectiveness, which anyone can relate to and follow.”