Vice Chairman Jeong Yong-jin's Golf Glove on SNS... 13,000 Likes

Likes and Comments Up Within 3 Hours of Upload
Growing Influence in the Distribution Industry

A screenshot of the 'No Brand Golf Gloves' post uploaded by Chung Yong-jin, Vice Chairman of Shinsegae Group, on his personal Instagram account on the afternoon of the 8th.

[Asia Economy Reporter Cha Min-young] '#NoBrand #GolfGloves Two pairs for 9,800 won'

On the afternoon of the 8th, Shin Yong-jin, Vice Chairman of Shinsegae Group, posted this phrase on his personal social network service (SNS), and within about three hours of uploading, the post received 714 comments. The number of 'likes' in the shape of hearts reached 13,186.

On this day, Vice Chairman Shin posted three photos wearing golf gloves from Emart's specialty store 'No Brand' along with a short golf video. The photos also included companions wearing the same gloves with their faces covered.

The product is a golf glove made of natural lamb leather and is currently temporarily out of stock on Shinsegae Group's integrated mall SSG.com. It comes in size 22, with two gloves per pack, designed for the left hand. Customer reviews mainly included positive comments such as 'durable and good' and 'best value for money (performance compared to price) product.'

The influence of such 'Instagram management' on the distribution industry is considerable. Recently, the product called 'Black Summer Truffle Potato Chips,' nicknamed 'Jung Yong-jin Potato Chips,' became a hot topic, ranking as a bestseller not only on SSG.com but also on Market Kurly and Hyundai Department Store. Hyundai Department Store also featured it in the recommended corner as an 'MD Pick' product. On Market Kurly, sales volume soared about fivefold after Vice Chairman Jung's mention. Even at Hyundai Department Store, more than 30% of the stock was sold out within just one week after sales began.

Vice Chairman Jung also expresses interest in No Brand, Emart, Shinsegae Group's affiliated complex shopping mall 'Starfield,' and Shinsegae Chosun Hotel's 'Grand Chosun Busan,' occasionally revealing his footsteps on Instagram as a surprise. Followers also seem enthusiastic about his unique and down-to-earth communication style. Currently, Vice Chairman Jung's follower count reaches about 444,000.