Shinhan Bank Launches 'Sol Live Btyeora Challenge'

The First Live Broadcast Event in Banking: 'Korean Air SKYPASS X Shinhan Ins-sa Freedom Savings'

[Asia Economy Reporter Jo Gang-wook] Shinhan Bank announced on the 7th that it will conduct the 'Sol Live Endure Challenge,' the first in the banking sector to utilize live broadcasting, to lead new financial consumer trends.

The 'Sol Live Endure Challenge,' which will be held for 30 minutes from 12:30 PM on the 8th through Shinhan Bank's mobile application (app) Sol, will introduce the Korean Air Skypass X Shinhan Insider Free Savings event, where interest at maturity can be converted into Korean Air mileage.

Since this challenge is conducted via live broadcast, it is designed to explain in detail the benefits available when participating in the event and to allow participants to ask and answer questions about the product in real time through comments.

Shinhan Bank will provide GS25 1,000 KRW vouchers to 5,000 customers who participate in this challenge, and among customers who participate in the Korean Air Skypass X Shinhan Insider Free Savings event during the live broadcast, 100 will be selected by lottery to receive Starbucks gift certificates worth 10,000 KRW.

A Shinhan Bank official said, "We prepared this challenge to try live commerce, which has recently become a new consumption trend mainly among the 2030 generation, in financial products," adding, "We will expand the scope of application to various financial products in the future to lead financial consumer trends."