Already '10th Anniversary'... Coway and Lienkey Hold 'Life Item Review Contest'

Coway announced on the 7th that it will hold the 'Life Item Review Contest' to celebrate the 10th anniversary of the launch of the RYUNKEI brand until the 31st. Photo by RYUNKEI

[Asia Economy Reporter Kim Heeyoon] Coway is holding the ‘Life Item Review Contest’ to celebrate the 10th anniversary of the launch of the RYUNKE brand until the 31st of this month.

On the 7th, Coway announced that it is conducting the contest under the theme ‘What is your RYUNKE life item?’ Any customer currently using RYUNKE can participate. To enter, participants must write a product review on their SNS (Instagram) or blog with public access and then upload the link as a comment on the event page on the RYUNKE website.

All customers who participate in the contest will receive the ‘RYUNKE Cell Luminous Antipollution UV Shield.’ Through judging, the first prize (1 person) will receive Club RYUNKE points worth 1.3 million KRW, the second prize (2 people) will receive Club RYUNKE points worth 650,000 KRW, and the third prize (3 people) will receive Club RYUNKE points worth 400,000 KRW. Winners will be announced on November 6th on the RYUNKE website.

Coway launched its Cosmetic Business Division in 2010. Starting with the launch of the high-functional premium brand ‘RYUNKE,’ it subsequently introduced the fermented herbal brand ‘Olbit,’ the health food brand ‘Healthygru,’ and the online-exclusive brand ‘Refresh by RYUNKE.’

The flagship brand ‘RYUNKE’ has established itself as a leading cell-functional cosmetics brand since its launch in September 2010. Coway explained that it has produced many hit products, including the ‘Cell to Cell Essence,’ which contains one million real cells and has maintained steady popularity, and the ‘Radiance Color Cream,’ known as a light cream that set a home shopping sell-out record.

RYUNKE plans to continue promotions to celebrate its 10th anniversary. First, it will release the ‘Cell to Cell Cream Special Set.’ Additionally, until the end of October, all customers who purchase the ‘LED Cell Mask’ will receive a limited edition exclusive bag and the Cell Remedy Master Ampoule (worth 150,000 KRW) as gifts.

Kwon Mujun, Head of Sales at Coway’s Cosmetic Business Division, said, “We have prepared various promotions and campaigns to repay the customers who have continuously supported RYUNKE for 10 years since its launch. Based on RYUNKE’s differentiated product power, we will grow as a trusted brand and strengthen communication with our customers.”