[Asia Economy Reporter Seulgina Jo] "The survival model of the internet industry is under threat." Facebook has once again opposed Apple's introduction of privacy features to be applied to the iPhone operating system, iOS.
According to the economic media CNBC, Facebook's Chief Revenue Officer (CRO) David Fischer stated this on the 6th (local time) during a virtual advertising weekly session when questioned about mobile platforms such as Apple and Google.
While acknowledging concerns about personal information leakage due to technological advancements, he argued that "personalized and targeted customized advertising is an essential requirement for internet growth." He also emphasized that "this is an economic model relied upon not only by Facebook but by numerous companies," and that based on this model, users have been able to freely access content for free and related businesses have been possible.
CRO Fischer said, "Frankly, the tools that current businesses rely on are being threatened," adding, "The broad changes proposed by Apple will deal the biggest blow to developers and companies." Facebook had strongly opposed the plan immediately after Apple announced it at the annual developer conference in June, claiming that advertising-related revenue would be halved.
As mobile advertisers continued to oppose, Apple postponed the application timing of the iPhone operating system with significantly enhanced privacy and personal information protection features from this fall to next year. This is interpreted as giving developers time to prepare for the introduction. If the feature is introduced, iPhone users will be able to stop personalized advertising.
CNBC reported, "Apple states that this move is not an attack on the advertising industry but a stance on user privacy protection," and "is promoting privacy features as a core of the iPhone."
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