[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC) has launched the fleece jacket "BT21 Kolon Sports Fleece," featuring BT21, the global millennial character from Line Friends.
BT21 is a character created as the first project of Line Friends' Friends Creators. After its debut last fall/winter season with BT21, it gained high popularity with an average sales rate of 92%, leading to this new release for the current season.
The BT21 Kolon Sports Fleece incorporates seven characters as design elements: Koya, RJ, Shooky, Mang, Chimmy, Tata, and Cooky. The casual hood is integrated, with each BT21 character embroidered as a patch, and the left sleeve features the BT21 and Kolon Sports logos as a woven patch, expressing the unique charm of the BT21 Kolon Sports Fleece.
The cozy fleece material combined with the BT21 characters allows for a cuter casual look.
Available in unisex sizes XS, S, and M, the purple color features "Chimmy," black includes "Tata" and "Koya," white showcases "Cooky" and "RJ," brown has "Shooky," and green contains the "Mang" character. All are priced at 108,000 KRW.
A Kolon Sports representative stated, "Last year’s collaboration with BT21 allowed Kolon Sports to challenge new designs. Through this second encounter with BT21 characters, we plan to strengthen opportunities to meet new customer segments."
The BT21 Kolon Sports Fleece is available on the Kolon Sports official website and Kolon Mall, and will be sold later at Kolon Sports offline stores.
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