LuxnMay Launches 'Hydrangea Cica Serum' and 'Suka Serum'

(Hydrangea Cica Serum Viral Video Still Cut)

‘Classy Beauty Advisor’ Lux & May announced the release of an advertising video for their new product ‘Hydrangea Cica Serum,’ which excels in skin hydration and soothing, and will be holding an event.

The ‘Hydrangea Cica Serum,’ also known as the ‘Suka Serum’ by combining hydrangea and cica, is a product that effectively moisturizes and soothes dry and sensitive skin. It contains 20,000ppm of pristine Icelandic glacier water directly imported by Lux & May from Iceland, providing abundant minerals and rich nutrients. Additionally, it includes 20,000ppm of Jeju hydrangea leaf extract and 500,000ppm of Centellica™, a powerful cica combination, which helps to comfort the skin and supports skin soothing and strengthening.

Icelandic Glacier Water is sourced from only 0.1% of the glacier water flowing from the Wilfus Spring area in Iceland, which has preserved its primitive state from volcanic activity that was active over 5,000 years ago. Therefore, the water itself is rare, and in 2017, it was selected as one of the world’s top 10 premium waters by ‘10bestwater.com.’ In particular, the Icelandic government protects the water source by restricting agriculture, livestock farming, and construction within a 51,800-hectare radius, making Icelandic Glacier Water a trustworthy clean water source. The world-renowned luxury brand Christian Dior uses this water in its skincare line, and in Korea, Lux & May officially imports Icelandic Glacier Water directly for use in their cosmetics.

(Hydrangea Cica Serum Viral Video Still Cut)

The ‘Suka Serum’ differs from typical ampoules as it has a low-viscosity watery texture that does not feel heavy or sticky even when applied multiple times, making it suitable for use morning and night. It is formulated with skin-friendly ingredients to accommodate consumers sensitive to components.

The newly released ‘Suka Serum’ advertisement by Lux & May focuses on the key ingredients, Jeju hydrangea and Icelandic glacier water, featuring model Shin Yoo-eun’s playful and comedic twist. The video will be available on YouTube and social media starting in October. To celebrate the product launch, the official online store will offer a 30% discount throughout October, and from the 5th to the 14th, they will recruit participants for a product trial group, providing an opportunity to experience the ‘Suka Serum.’

A Lux & May representative stated, “Lux & May’s Suka Serum offers a special combination of Icelandic Glacier Water and Jeju hydrangea, delivering richer nutrition and hydration with each layer. Depending on your skin condition, you can adjust moisture and texture, making it suitable for use all year round without burden, and we recommend it as a daily item.”