As the ongoing COVID-19 pandemic has made going out difficult, the number of homecare enthusiasts enjoying self home care is increasing.
Moreover, with skin becoming sensitive due to prolonged mask-wearing and the dry autumn weather causing issues such as dead skin cells, loss of elasticity, and troubles, daily homecare products for meticulous skin management are gaining popularity.
In particular, pad products soaked with essence or toner have become a new skincare trend following the previous pack craze, attracting significant attention from consumers.
Shurepi introduced the 'Get Leaf Twin Pad Pack,' known as the '3-minute pad pack.'
This product is a pad pack that can be used both as a pad and a pack, characterized by providing makeup removal and skin boosting effects in just 3 minutes.
Additionally, it features a triple-layer soaked with effective essences such as perilla leaf water to enhance skin adhesion and increase essence penetration. Shurepi also applied its unique MF (Micro Fluidizing) technology, which reduces particle size compared to regular essences to improve absorption.
True to its name, Get Leaf uses vegetable ingredients such as perilla leaves as raw materials, containing a highly concentrated essence composed of 50,000 ppm of nine-times steamed and dried perilla leaf water (Gujeung Gupo), and eight vegetable extracts including Ssangcheolssuk (Artemisia princeps), spinach, wheatgrass, and mugwort. The main ingredient, perilla leaf, is rich in active components such as vitamin A, vitamin C, rosmarinic acid, luteolin, and beta-carotene.
Furthermore, unlike typical pad products with round sheets, it uses a rectangular pad with excellent elasticity, allowing meticulous care even in hidden skin areas that are easy to miss, such as under the eyes and temples.
It also meets the needs of consumers who pay more thorough attention to hygiene due to COVID-19. Individually packaged, it allows clean skincare without concerns about hygiene and cleanliness, and its portability makes it convenient for use during camping or makeup touch-ups outdoors.
The Get Leaf Twin Pad Pack is a product containing skincare know-how from Leo J, a makeup artist with 430,000 subscribers, and was also featured when the prestige beauty retailer SEPHORA first entered Korea in December 2019.
It is available for purchase on Shurepi’s official online mall, with a special dedicated case gift and a special discount event currently underway.
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