Calls for Applying the Same Regulations to Big Tech
Naver Pay and Kakao Pay: "Fee Rates Cannot Be Simply Compared"
[Asia Economy Reporter Park Sun-mi] As political criticism mounts over the outrageously high commission rates charged by big tech (large information and communication companies) to their merchants, calls for urgent regulatory measures are growing louder.
Amid the already severe damage and hardship faced by small business owners due to the novel coronavirus disease (COVID-19), politicians argue that big tech merchants are profiteering in regulatory blind spots. While big tech companies claim it is unfair to simply compare them to card companies, there are calls to apply the same regulations to big tech firms using payment methods similar to card companies, especially as non-face-to-face transactions become more prevalent.
On the 28th, according to political and financial circles, ahead of the amendment to the Electronic Financial Transactions Act, there is a consensus within the National Assembly that if the amendment fails to properly regulate big tech, a comprehensive investigation by case will be conducted to prevent big tech from benefiting in regulatory blind spots.
Yoon Chang-hyun, a member of the National Assembly’s Political Affairs Committee from the People Power Party, stated, "Currently, big tech companies like Naver Pay and Kakao Pay are actively providing payment services and crossing into the business areas of existing financial companies, but there are no relevant regulations due to the lack of legal grounds." He added, "There is a consensus among many ruling and opposition lawmakers in the National Assembly on the need for regulations targeting big tech, which are in regulatory blind spots."
"Naver Pay and Kakao Pay Charge Small Business Merchants 2 to 3 Times Higher Fees"
A representative example of big tech’s unfairness is the outrageously high payment service commission rates set due to the absence of regulations. It is pointed out that Naver Pay and Kakao Pay charge small business merchants about 2 to 3 times higher fees than card companies.
According to data disclosed by Representative Yoon, as of the first half of this year, the credit card commission rate for small merchants with annual sales under 300 million KRW was 0.8%, while Naver Pay charged between 1.65% and 2.2%, and Kakao Pay charged between 1.02% and 1.04%. For merchants with annual sales between 300 million and 500 million KRW, credit card fees were 1.3%, whereas Naver Pay and Kakao Pay fees rose to as high as 2.75% and 1.87%, respectively.
Taking advantage of the regulatory gap, the market size of the pay industry is snowballing. Kakao Pay’s payment amount in the first half of this year reached 4.8483 trillion KRW, exceeding five times the total of 890.2 billion KRW in 2017.
No Woong-rae, a senior member of the Democratic Party of Korea, also sharply criticized the easy payment services that have evaded big tech regulations on the 25th. No said, "Naver Pay and Kakao Pay are collecting more than 1% higher fees compared to credit cards. The reason they are not penalized despite high commission rates is because they are in regulatory blind spots."
Pay Industry’s "Unfair" Explanation: Commission Rate Comparison Cannot Be Made by Numbers Alone
On the other hand, the pay industry claims it is unfair. They argue that the commission rates charged to merchants include various service provision costs, operating expenses, and card company fees, so it is inappropriate for politicians to simply compare the numbers with credit card companies.
For example, Naver Pay provides merchants with 'sales tools' such as order receipt and management, shipping, exchanges, and returns, so even if the commission rate is high, the company is not making excessive profits. Kakao Pay also explained, "The fees charged to merchants mainly include card company fees, payment gateway (PG) company fees, and system operating costs."
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