Fubon Hyundai Life, New Brand Characters 'Puni and Boni'

On the 28th, Fubon Hyundai Life announced that it has completed the copyright registration for its new brand characters 'Funy' and 'Bony'.

[Asia Economy Reporter Oh Hyung-gil] Fubon Hyundai Life announced on the 28th that it has completed the copyright registration for its new brand characters 'Funy' and 'Bony.'

Fubon Hyundai explained that it created the brand characters to break away from the rigid image of insurance companies and to approach customers more warmly for active communication.

Marking its 2nd anniversary, Fubon Hyundai is conducting a website renewal event using the characters until October 31.

A Fubon Hyundai official stated, "We plan to use the Funy and Bony characters in various fields such as sales activity materials and SNS emoticons," adding, "They will also be used in customized informational materials reflecting product characteristics, including various policy usage guidebooks and policy summaries tailored to consumers' perspectives."