[Asia Economy Reporter Yujin Cho] E-Land World (CEO Choi Woon-sik) announced on the 28th that its global manufacturing and distribution integrated (SPA) brand SPAO is conducting a special campaign together with Kyungdong Navien.
This campaign was planned to convey messages such as reducing heating costs and responding to climate change by minimizing energy waste. SPAO proposes reducing heating energy by wearing the heat-generating innerwear 'Warmtech,' while Kyungdong Navien suggests a smart winter by reducing carbon dioxide emissions through the use of condensing boilers to prevent global warming.
According to estimates by the Ministry of Environment, wearing heat-generating innerwear indoors can lower the heating temperature by an average of 2.4 degrees Celsius and reduce annual greenhouse gas emissions by 3.44 million tons.
The campaign can be viewed on the official websites and social network services (SNS) of SPAO and Kyungdong Navien, as well as on TV commercials. During the campaign period, when purchasing Warmtech, it is provided packaged in a special package created for the campaign along with a message card. The special package includes a space to write the recipient's name, allowing Warmtech to be gifted to acquaintances with a warm message.
A SPAO representative said, "SPAO's Warmtech and Kyungdong Navien's condensing boilers share the commonality of delivering warmth to customers while being eco-friendly, which led to this collaboration," adding, "We hope this becomes an opportunity to gift Warmtech to family members before the holidays and convey a warm message."
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