Lotte Home Shopping Shares Non-Face-to-Face Gifts with Underserved Yeongdeungpo Community for Chuseok

Delivery of Holiday Meals to 200 Households
80 Million Won Donated for Livelihood Support of Elderly Living Alone

Lotte Homeshopping donated sponsorship funds on the 24th to support elderly people living alone and installed a large screen to introduce the Hope Suragan activities. The photo shows, from left to right, Jeong Jin-won, Chairman of the Yeongdeungpo-gu Social Welfare Council, Chae Hyun-il, Mayor of Yeongdeungpo-gu, and Kim Jae-gyeom, Head of Support Division at Lotte Homeshopping, posing for a commemorative photo. Photo by XXX

[Asia Economy Reporter Cha Min-young] Lotte Homeshopping has launched a non-face-to-face sharing activity to support the underprivileged in the Yeongdeungpo area who are struggling due to the prolonged COVID-19 pandemic.

Lotte Homeshopping announced on the 25th that on the 24th, ahead of Chuseok, it delivered holiday food packages non-face-to-face to 200 underprivileged households in the Yeongdeungpo area affected by the prolonged COVID-19 pandemic. The event held at the Yeongdeungpo-gu Social Welfare Council was attended by Kim Jae-gyeom, Head of Support Division at Lotte Homeshopping, Chae Hyun-il, Mayor of Yeongdeungpo-gu, and Jeong Jin-won, Chairman of the Yeongdeungpo-gu Social Welfare Council, among other officials.

Lotte Homeshopping delivered holiday food packages consisting of about 10 types of easy-to-prepare meals such as galbitang (beef short rib soup) and yukgaejang (spicy beef soup) to underprivileged groups including elderly living alone, disabled persons, and grandparent-headed households. They also donated 80 million KRW in sponsorship funds to support the livelihood of elderly living alone. In addition, a large LED screen introducing ‘Hope Suragan,’ a side dish sharing activity that Lotte Homeshopping has been sustaining for five years, was installed on the outer wall of the annex building of Yeongdeungpo-gu Office.

Since 2015, through the Hope Suragan activity, Lotte Homeshopping has prepared a total of 42,620 side dishes to support local underprivileged groups. During Lunar New Year and Chuseok, the ‘Sharotte Volunteer Group,’ composed of Lotte Homeshopping employees, and volunteers used to prepare holiday meals and deliver them directly to the underprivileged, but this year, due to COVID-19, the delivery was done in a non-face-to-face manner. Starting in March, they have continued non-face-to-face win-win activities such as providing ‘daily necessities kits’ consisting of hand sanitizers and easy meals to vulnerable groups urgently needing infection prevention, supporting ‘learning support packages’ for children and adolescents struggling with remote classes, and delivering 10,000 masks collected through a mask donation campaign to vulnerable children.

Kim Jae-gyeom, Head of Support Division at Lotte Homeshopping, said, “In the difficult situation caused by the prolonged COVID-19 pandemic, we were able to deliver holiday food to the elderly and underprivileged in the Yeongdeungpo area for Chuseok. We will continue various win-win activities that can deliver warm energy to the local community.”