[2020 Asia Construction Awards] Ssangyong Construction's 'The Platinum' Sold Out Streak... Reputation on the Rise

Asia Construction Grand Prize 'Brand Category' Winner

[Asia Economy Reporter Moon Jiwon] Ssangyong Construction, which won the brand category at this year's Asia Construction Comprehensive Awards, has been standing out by continuously achieving excellent results in the sales market since launching the 'The Platinum' brand in October 2018. The Platinum is a premium housing brand built by Ssangyong Construction, which holds the number one record in overseas luxury construction projects. It signifies a perfect living space constructed by world-class experts with know-how in luxury construction.

The Platinum complexes introduced by Ssangyong Construction this year in Seoul Station, Seoul; Omokcheon Station, Suwon, Gyeonggi Province; Haeundae, Busan; and Suseong District, Daegu, all completed their subscription successfully. 'Ssangyong The Platinum Seoul Station,' supplied in Jungnim-dong, Jung-gu, Seoul, in February, recorded an average competition rate of 4.2 to 1 and a highest competition rate of 91 to 1 in subscriptions. 'Ssangyong The Platinum Omokcheon Station,' supplied in Omokcheon-dong, Gwonseon-gu, Suwon, Gyeonggi Province, which was designated as a regulated area earlier this year, also closed first-priority subscriptions with an average competition rate of 16.64 to 1 and a highest competition rate of 31.83 to 1.

In particular, 'Ssangyong The Platinum Haeundae,' supplied in Haeundae District, Busan, and 'Ssangyong The Platinum Geoje Asiad,' supplied in Yeonje District in March, recorded average competition rates of 226.45 to 1 and 230.7 to 1 respectively, breaking the highest subscription competition records in Busan. 'Ssangyong The Platinum Beomeo,' supplied in Beomeo-dong, Suseong District, Daegu, in April, also recorded an average competition rate of 22.59 to 1 and a highest of 29.05 to 1. The projects 'Ssangyong The Platinum Jongno Gugidong' and 'Ssangyong The Platinum Gwangju,' supplied in Seoul and Gwangju, Gyeonggi Province, in June and July, also achieved good results. This success is attributed to focusing on product development targeting actual demand in popular areas such as Seoul, Suwon, and Busan.

With successive sales successes, Ssangyong Construction's brand awareness and image have also risen sharply. In the construction company brand reputation rankings announced monthly by the Korea Corporate Reputation Research Institute, Ssangyong Construction remained in the 20th to 30th range until last year but rose to 9th place in March this year, continuing its upward trend.

The Platinum's distinguishing feature is presenting consumers with a perfect living space through a unique and differentiated 'design plan' that considers convenience, safety, and eco-friendliness. To this end, Ssangyong Construction applied the technical expertise of professionals who successfully constructed the Marina Bay Sands Hotel, hailed as a 21st-century architectural miracle, and Ananti Cove, one of Korea's top luxury resorts, to The Platinum.

A Ssangyong Construction official stated, "We are striving to break away from the concept of a house as a simple living space by applying differentiated design and architecture," adding, "By completing a space where happy days begin every moment, we will offer customers the greatest pride."