Fila Launches Sports Military Look 'Project7'

[Asia Economy Reporter Yujin Jo] Global sports brand Fila announced on the 24th that it has launched the '2020 Fall/Winter Project 7 Collection,' inspired by military mood and techwear.

This collection is a new project line inspired by military looks and techwear, breaking away from the traditional heritage mood. It presents unique materials and dressing methods that respond well to recent changes in external factors such as climate and environment, and is composed of apparel, shoes, and accessories that reflect both functionality and trends suitable for the fall and winter seasons.

The collection as a whole features a modern reinterpretation by combining military elements based on seasonal trends. Camouflage patterns, cargo details, quilting techniques, and mixed material methods are used, and the English letters of Project 7 are graphically applied as points throughout the products.

Great care was taken in material selection. Functional materials optimized for each item were used, such as PrimaLoft insulation known for its excellent warmth and compression, and Energized Rubber 2.0, a unique midsole developed by Fila for shoes.

Notably, actual bulletproof vest material is included in the bags. The collection allows you to enjoy a stylish military look that suits the seasonal sensibility, and also incorporates elements inspired by practical techwear, providing comfortable wearability.

The collection consists of a total of 47 items including apparel, accessories, and shoes. The representative product, the ‘Monster Long Padding Jacket,’ uses PrimaLoft insulation with excellent warmth and waterproof functionality, allowing you to stay warm even in extreme cold.

The Project 7 collection’s English name and seven star-shaped embroidery are featured on detachable Velcro tabs attached to both sleeves. The colors come in three options: beige, military khaki, and black. Additionally, the collection includes items that embody the essence of the military mood, such as quilted jackets, boa fleece zip-ups, hoodies, and cargo pants.

The shoes are centered around the brand’s representative performance running shoe ‘Wavelet Alpha,’ created by concentrating the technology of Fila Global Lab, and include various styles such as the trail mood ugly shoe ‘Interlation Light’ and the court shoe ‘Court Ace.’ The color scheme, including khaki, beige, and gray, highlights the collection’s theme.

Furthermore, the collection includes the ‘Project 7 Shoulder Bag’ made with bulletproof vest material, as well as the Force backpack and belt bag made of highly durable Cordura material, the sacoche bag, socks, and beanies, completing a sporty military look with various accessories.

Meanwhile, Fila will release a new advertisement featuring global model BTS to coincide with the launch of the Project 7 collection. The new BTS advertisement with the Project 7 collection can be viewed on Fila’s official Twitter, Facebook, Instagram, YouTube, and website.

The Fila Project 7 collection is available at Fila’s official online store, nationwide Fila stores, Musinsa, ABC Mart, and major Wonder Place stores. Customers who purchase over 70,000 KRW of the collection products will receive a ‘Project 7 BTS Bromide’ and a ‘Project 7 Mask’ on a first-come, first-served basis.

A Fila representative said, “As we welcome a new season amid ever-changing external environments, we are introducing the Project 7 collection, which harmonizes the military mood, spotlighted in the newtro trend, with functional materials,” adding, “We hope this will be a unique proposal for consumers seeking fashion that combines practicality and individuality this fall and winter.”