[Asia Economy Reporter Choi Saeng-hye] KT&G announced on the 24th that it will launch the dedicated stick "Fit Change Q" for the heated tobacco products Lil Solid 2.0 and Lil Mini at eight Lil Minimalium locations nationwide on the 25th.
This new product will first be introduced at Lil Minimalium flagship stores located in four areas of Seoul (Gangnam, Dongdaemun, Sinchon, Sindorim) as well as Incheon, Ulsan, Cheongju, and Busan, and sales outlets will be expanded nationwide in October.
"Fit Change Q" is a product that delivers a stronger impact sensation compared to previously released "Fit" products through blending changes. It also offers a refreshing and clean finish during smoking with a unique flavor.
The characteristics of "Fit Change Q" can be seen in its name and design. The product name "Fit Change Q" means "a product that solves impact and cleanliness in one shot." The product design features a radial image and bright colors to express the product’s characteristic of providing a different taste through contrast.
Earlier this year in January, KT&G proved its brand competitiveness by signing a global collaboration agreement with Philip Morris International (PMI) for overseas sales of "Lil." Currently, the products are sold in Russia and Ukraine, and the two companies plan to expand into more countries through collaboration. Additionally, domestically, KT&G launched the heated tobacco product "Lil Solid 2.0," which features enhanced performance and design, on the 9th of this month.
The selling price of "Fit Change Q" is 4,500 KRW per pack, and with this new product launch, the dedicated stick "Fit" product line has expanded to a total of nine types.
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