Is That Hot Company Really Doing Well?

<Is That Hot Company Really Doing Well?> is the third book by author Lee Seung-hwan, who has actively communicated with readers through books and social media by teaching how to read financial statements while working at the Korean Institute of Certified Public Accountants.

The author’s motto is “If you know how to read financial statements, a new life unfolds,” and he has introduced and actively spread the method of reading financial statements to the public through books, Facebook, Brunch, and more.

In this book, the author selects eight of the most notable companies these days, including Big Hit Entertainment, Coupang, Kakao Bank, Musinsa, and Baedal Minjok, analyzes their financial statements, and provides gem-like information by “digging into the real numbers of companies to see if they are truly doing well.”

In particular, some of these companies are preparing for or planning to go public on the stock market, so in the current boom of stock investment following COVID-19, this book will offer valuable insights to stock investors.

The author also kindly explains the basics of reading company numbers for accounting beginners. By explaining with various companies’ financial statements from A to Z, readers can learn everything about financial statements with this single volume.

Additionally, the book shares unique tips the author acquired while working at the Korean Institute of Certified Public Accountants, providing keen insight to readers who want to thoroughly analyze companies without missing any financial information that companies might want to hide.