[Asia Economy Reporter Suyeon Woo]Autoplus's premium used car brand 'Re:BORN Car' is hosting a real-time live show in line with the contactless era.
Autoplus announced that on the 22nd at 8 PM, it will hold a real-time car live show 'Re:BORN SHOW' through its official YouTube channel 'AUTOPLUS.'
The Re:BORN SHOW was organized to introduce the premium used cars 'Re:BORN Car,' guaranteed by experts, in a non-face-to-face manner during a time when visiting offline stores is difficult due to social distancing. The strategy is to overcome the limitations of contactless methods and promote used cars in a more transparent and intuitive way. The live broadcast will not only provide detailed introductions of the vehicle's exterior and options but also offer in-depth information through real-time communication addressing customers' questions.
The first show, incorporating live commerce, is divided into two parts featuring the Grandeur and Santa Fe. During the broadcast, customers who purchase a vehicle will receive a car air purifier as an additional gift, along with special benefits such as the industry's longest '10-day test drive service' and free nationwide delivery.
Additionally, Autoplus plans to enhance the fun of watching the Re:BORN SHOW with various viewing events. During the live broadcast, those who leave a consultation request and complete a phone call will receive a GS Caltex fuel voucher (10,000 KRW, 50 winners).
Moreover, viewers who upload a screenshot of the live broadcast screen to their personal SNS with hashtags and leave a comment on the Re:BORN Car Instagram and Facebook event posts will receive a Starbucks gifticon (100 winners). If a vehicle-related question posted in the YouTube live comment section during the show is selected by the MC, a CU mobile gift certificate (10,000 KRW, 15 winners) will also be awarded.
Furthermore, members of the Autoplus integrated website can participate in the online used car auction 'Re:BORN Lucky Auction' until 10 AM on the 28th. This auction features the long-body model Tivoli Air of the Tivoli. The auction price is set at 62-80% of the normal selling price, allowing bids in 5,000 KRW increments from a minimum of 10 million KRW to a maximum of 13 million KRW.
Yang Kyung-deok, Executive Director of Autoplus Platform Business Division, said, "We will continue to innovate the contactless purchasing process and implement creative marketing to establish ourselves as the most suitable contactless one-stop 100% direct management used car service in the untact era."
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