7 out of 10 Users of Franchise Taxi KakaoT Blue Are 'Satisfied'

Survey Conducted to Mark 1st Anniversary of Release

[Asia Economy Reporter Bu Aeri] A survey found that 7 out of 10 users of Kakao Mobility's franchise taxi service 'Kakao T Blue' are satisfied with the service.

According to Kakao Mobility on the 22nd, its subsidiary KM Solution commissioned Open Survey to conduct a survey of 500 men and women aged 20 to 40 in the Seoul metropolitan area (with a 95% confidence level and a margin of error of ±4.38 percentage points). The results showed that 73.8% of respondents were satisfied with the service. Those who answered "average" accounted for 24.2%, and "dissatisfied" accounted for 2%.

Among respondents in their 20s, 73.5% were satisfied; in their 30s, 70.3%; and in their 40s, 79.8%, showing consistent satisfaction across age groups. Satisfaction among women (75.7%) was 3.4 percentage points higher than among men (72.3%).

The factors contributing to service satisfaction (multiple responses allowed) were convenience of app automatic payment (58.2%), automatic dispatch after calling (56%), cleanliness and comfort of the vehicle (52%), and driver friendliness (49.4%), in that order.

Users in their 20s showed high satisfaction with the convenience of app automatic payment and automatic dispatch after calling (both 59.2%), while users in their 40s showed high satisfaction with the convenience of app automatic payment (61.3%) and driver friendliness (58.8%). A small number of respondents also cited "no unnecessary conversation" as one of the satisfaction factors.

The factors contributing to dissatisfaction with the service (multiple responses allowed) were lack of available vehicles (40.2%), driver friendliness (7.4%), driving route (6.0%), vehicle interior condition (5.6%), and inconvenience of app usage (4.6%), in that order.

Kakao T Blue can only be called when available vehicles are nearby. The company analyzed that the high opinion regarding the lack of available vehicles reflects users' disappointment that despite high demand, they cannot use the service whenever they want.

In fact, when asked about expectations for Kakao T Blue, the most selected response was "expansion of available vehicles" (52.2%). This was followed by expansion of convenience services and content other than charging cables (22.8%), and diversification of vehicle interior and exterior design (10.2%).

When asked about usage frequency, 62.6% of respondents said they used Kakao T Blue at least once a month. Those who used it at least once a week accounted for 23%.

KM Solution plans to continuously improve the service based on user feedback from the survey conducted to check user satisfaction on the first anniversary of the Kakao T Blue service.