The Hong Kong Trade Development Council (HKTDC)'s Fashion Hong Kong online promotion will take place on September 21 on SSG.com, Shinsegae's online shopping mall.
'Fashion Hong Kong' is a series of global promotional events organized by the Hong Kong Trade Development Council (HKTDC) to promote Hong Kong fashion designers and brands to the global fashion industry. Since 2015, it has actively participated in major fashion weeks and renowned events worldwide, showcasing a variety of designs reflecting Hong Kong's unique identity. Following New York, London, Copenhagen, Tokyo, and Shanghai, this will be the second time the event is introduced domestically, after the 2018 pop-up store at Hyundai Department Store Apgujeong Main Branch.
The 'Fashion Hong Kong' brands available on SSG.com include five Hong Kong women's clothing and fashion accessory brands: 'Espen Salberg Haute', a luxury evening dress brand worn by Jennifer Lopez in the 2014 movie 'Shall We Dance'; street fashion brand 'SUN=SEN'; luxurious silk scarf accessory brand 'Invisibilis Mover’e'; cute and feminine accessory brand 'Good Harpternoon'; and the uniquely designed, lively fashion shoe brand 'iiJin'.
A representative from the Hong Kong Trade Development Council (HKTDC) stated, "We plan to strengthen exchanges between Korea and Hong Kong in the fields of art, fashion, and content, and continuously introduce new Hong Kong brands to domestic consumers."
Sales of Fashion Hong Kong brands on SSG.COM will run from September 21 to November 27. Domestic consumers can easily receive the latest designs and unique sensibilities of emerging Hong Kong designer brands through simple online purchases with domestic delivery.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
