Hilton Busan Reborn as 'Ananti Hilton'... Adding Ananti's Unique Value

Rebounding as a Premium Hotel

[Asia Economy Reporter Minyoung Cha] Ananti announced on the 21st that the hotel name of ‘Hilton Busan,’ operated by Ananti, has been officially changed to ‘Ananti Hilton’ and is starting anew.

Located in Ananti Cove, Hilton Busan has established itself as Korea’s top luxury hotel within three years of opening, thanks to the value of the Ananti brand. During this summer’s peak season, it set the highest price record among domestic hotels, and as of last year, the annual room occupancy rate averaged over 80%.

Hilton Busan decided on this name change to evolve into a premium hotel reflecting Ananti’s concept and philosophy. The plan is to transform it into a unique lifestyle platform to elevate the brand’s status and offer new value to customers.

Ananti has succeeded in breaking the conventional hotel & resort industry framework through bold site selection, spatial composition, and innovative content development based on humanities. It is evaluated as having presented a new standard for space by showcasing a differentiated lifestyle.

Ananti officials stated, “Over the next three years, based on Ananti’s accumulated capabilities, we plan to gradually transform Hilton Busan to be more Ananti-like, thereby increasing customer trust and satisfaction. Going forward, Ananti Hilton will serve as an opportunity for more customers to experience Ananti’s brand concept and philosophy.”

Meanwhile, Ananti has been operating ‘Ananti Namhae’ since rebranding ‘Hilton Namhae Golf & Spa Resort’ in 2018. After rebranding, Ananti Namhae has undergone renovations sequentially. Since its opening in 2006, Ananti Namhae has won the ‘World Travel Awards ? Korea’s Best Resort’ category for 12 consecutive years at the global travel industry awards.