Daesang Group Opens YouTube Channel DTube to Foster In-House Creators

[Asia Economy Reporter Lee Seon-ae] Daesang Group announced on the 21st that it has launched an internal YouTube communication channel called ‘D-TUBE.’ In the era of ‘YouTube,’ the company plans to actively strengthen honest and free communication among employees by nurturing in-house creators and opening the YouTube channel ‘D-TUBE.’

‘D-TUBE’ is one of the various programs Daesang Group is preparing this year under the corporate culture slogan ‘The Path to Communication through Enjoyment,’ focusing on the keywords ‘honesty,’ ‘intimacy,’ and ‘fun.’ In particular, the group is nurturing in-house creators to effectively utilize YouTube, which has recently gained attention as a corporate communication channel, reflecting the preferences and communication styles of the MZ generation in its corporate culture. They are also preparing differentiated reverse mentoring and a junior board.

To launch ‘D-TUBE,’ Daesang Group selected a total of 12 in-house creators for the first generation through an open recruitment in July. They will enhance their professional capabilities through creator training until October and produce content on unique and entertaining topics they wish to communicate with employees at least once every two months, sharing it on the company channel.

Notably, the in-house creator activities at Daesang Group are distinguished by the fact that they do not mainly focus on company promotion and have no topic restrictions. Creators can produce content on various subjects such as parenting, camping, music, and cooking, which is expected to contribute to generational empathy and intimacy among group employees.

Additionally, the group plans to provide further support, including training for in-house creators, basic equipment necessary for content production, and production subsidies. This is to help in-house creators smoothly perform their positive roles as communicators and employee influencers (employee + influencer) who actively lead internal communication.

A Daesang Group corporate culture official stated, “Since the employees, who are the main agents of communication, produce and share content on topics they are interested in, we expect a genuine new activation of communication,” adding, “Through this activity, we hope to foster a corporate culture where any employee can honestly and freely express their opinions.”