Donghwa Enterprise Executive Director Seung Ji-su Joins the 'Flower Bucket Challenge'

Executive Director Seung Ji-su of Donghwa Enterprise participated in the Flower Bucket Challenge.
[Photo by Donghwa Enterprise]

[Asia Economy Reporter Kim Jong-hwa] Donghwa Enterprise announced on the 17th that it participated in the 'Flower Bucket Challenge' to help flower farmers who are going through difficult times due to the prolonged COVID-19 pandemic.

Seung Ji-su, Executive Director of Donghwa Enterprise (in charge of management planning), purchased air-purifying plants and delivered them to a total of seven locations, including public health centers and hospitals in Seo-gu, Incheon, where Donghwa Enterprise's headquarters is located. These locations operate COVID-19 screening clinics in the Seo-gu area of Incheon.

Executive Director Seung said, "Through this campaign, I am honored to provide a small support to flower farmers struggling due to COVID-19 and to send encouragement to the medical staff who are playing a major role on the front lines of response. I hope the COVID-19 situation will end soon so that South Korea can regain a healthy and peaceful daily life."

The 'Flower Bucket Challenge' is a flower consumption promotion campaign to help flower farmers facing difficulties due to the cancellation of various events such as graduation and entrance ceremonies caused by COVID-19. The campaign proceeds in a relay format where the nominated participant purchases flowers from flower farms, donates them, and then nominates the next participant.

Seung Ji-su, Executive Director of Donghwa Enterprise, who participated in the campaign after being nominated by Koo Dong-hwi, Executive Director of LS Corporation, recommended Park Joo-hwan, Chairman of Taekwang Industrial, as the next participant in the Flower Bucket Challenge.