Recently, various attempts to differentiate have been made in the real estate market. A representative example is cases inspired by major overseas landmarks. By adding unique features to the advantages of existing landmarks and recreating them, these developments gain outstanding recognition and can significantly increase resident satisfaction by presenting a more advanced form.
‘Avenue Franc’ supplied in Gwanggyo New Town is considered a successful case of such motif marketing. Unlike previous commercial complexes, this facility embraced the concept of French cafes and cultural streets, capturing the leisurely European vibe and attracting high interest from the time of sale. With its unique interior layout and exotic atmosphere, it has now established itself as a theme-based commercial facility representing the region.
Knowledge industry centers, which have rapidly emerged as major workspaces beyond offices, also draw attention depending on whether they have motifs or themes. Unlike typical offices, they feature distinctive design differences from floor plans to complex layouts, and incorporate sophisticated interiors and designs, providing a pleasant working environment. Additionally, as the millennial generation, who prioritize work-life balance and working conditions, grows as the main workforce, the popularity of such themed knowledge industry centers is increasing.
For example, ‘Hyundai Premier Campus’ in Dasan New Town attracted significant attention from the industry by providing new-style workspaces and complex facilities such as premier offices, section offices, attic offices, and campus houses, inspired by the free work environments of global innovative companies like Google and Apple. As a result, this complex set a rare record of selling out in a short period as a knowledge industry center.
The recently announced ‘Hudson 1041’ is drawing attention by creating a complex space inspired by ‘Hudson Yards’ in Manhattan, the heart of New York. ‘Hudson Yards’ is the largest private real estate development project ever undertaken, featuring skyscrapers, luxury shopping malls, art centers, and various infrastructures, while attracting global companies to become a new landmark of New York.
Reflecting the characteristics of ‘Hudson Yards,’ ‘Hudson 1041’ plans to design a one-stop life complex where work, rest, and leisure can all be enjoyed, applying exotic New York-style designs to create a highly differentiated business environment.
First, a courtyard is provided on the ground floor plaza to maximize natural light and openness. The workspaces range from 49㎡ to 106㎡ with section office designs, allowing expansion according to company size. The ceiling height of the workspaces is applied up to 5.4 meters, promising a spacious atmosphere. Additionally, community facilities benchmarked after New York shared offices will be included.
On the building rooftop and near the buffer green spaces around the complex, gardens and parks will be created for workers to adjust their condition and relax.
The accompanying commercial facilities are designed as a street mall with a ‘Brick and Metal’ style that conveys New York’s free-spirited and sophisticated atmosphere. A media facade will be installed on the first floor of the commercial facilities to enhance attraction by creating a complex space combining culture and arts. Furthermore, a rock bowling alley and a large fitness center are planned to open, raising expectations for early commercial activation. A 100% self-parking facility is fully equipped to support smooth visits by tenants and customers.
Regarding location, it is situated in the Gwangju Advanced Science National Industrial Complex, where abundant corporate demand is expected. It is close to Bonchon General Industrial Complex, Hanam General Industrial Complex, Jingok General Industrial Complex, and Jangseong Nanotechnology General Industrial Complex, allowing absorption of demand from these areas. In addition, active development projects centered on the Gwangju Free Economic Zone are underway, promising stable value appreciation.
In terms of transportation, Sanwol IC and Dongnim IC are nearby, providing convenient access to Honam Expressway. Transportation benefits also include the Gwangju Subway Line 2 (scheduled to open in 2025) and the Sangmu~Advanced Industrial Complex Road (scheduled to open in 2026).
Meanwhile, ‘Hudson 1041’ is scheduled to be built in Yeonje-dong 1041, Buk-gu, Gwangju, with 3 basement floors and 15 above-ground floors. The sales promotion center is located at 165-14 Mareuk-dong, Seo-gu, Gwangju, near Sangmu Station on Gwangju Subway Line 1.
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