Hanssem Announces '2020 Fall Lifestyle Trends'
[Asia Economy Reporter Kim Jonghwa] Comprehensive home interior specialist company Hanssem Co., Ltd. announced the 2020 fall lifestyle trends on the 16th under the theme "New Possibilities in the New Normal Era: Hometact Life."
Hanssem emphasizes that in the 'New Normal' era, where newness becomes the standard after COVID-19, changes are needed even in living spaces. Accordingly, Hanssem proposes the 'Hometact' lifestyle, a compound word combining home and contact. It refers to a lifestyle where everything connects to the home, reflecting the social phenomenon of various activities that used to take place outside moving indoors.
The detailed keywords of the 'Hometact' lifestyle include five categories: ▲Home Tribe ▲Home Office ▲Smart Home ▲Peterior (Pet + Interior) ▲Remodeling Solutions.
First, the number of 'Home Tribe' people who engage in various activities at home is rapidly increasing. Telecommuting and online classes are becoming more active, and many people are using their homes as home cafes and home training rooms. At this presentation, Hanssem suggests multi-functional spaces that allow various activities in one area beyond the fixed roles of living rooms, bedrooms, and kitchens.
With the start of telecommuting and online classes, 'Home Office' interiors that separate work and life are also rapidly emerging. Hanssem created spaces where PCs or laptops can be used conveniently and where one can focus on work.
'Smart Home,' where furniture and appliances harmonize through IoT technology, is also gaining attention. Hanssem proposes home interiors that support the smart life accelerated by COVID-19. It is not just about filling the home with appliances but making it more convenient by considering the house's structure, flow, and facilities.
As the pet population explosively increases, related demand is also rising. Hanssem introduces 'Peterior,' a space where people and pets can coexist and use together.
With the increase of aging houses in Korea, interest in easy-to-fix 'Remodeling Solutions' is also high. Hanssem offers packages covering flooring, wallpaper, windows, lighting, furniture, fabrics, accessories, and appliances. Customers can choose interior styles according to family composition and housing size.
Based on in-depth research on changing lifestyles, Hanssem presents two model houses: ▲59㎡ for newlyweds and ▲110㎡ for families with three elementary school children.
The '59㎡ for Newlyweds' is a home for millennial newlyweds with clear tastes who enjoy various hobbies at home. It features multi-functional spaces used diversely for home offices for telecommuting, home cafes for brunch, and home party rooms for gatherings with guests.
The '110㎡ for Families with Three Elementary School Children' proposes safe and convenient space solutions with IoT-applied smart homes. Smart glass, lighting, and blinds can be automatically set with simple voice commands. It also features independent spaces supporting telecommuting and online classes and shared hobby spaces for the family.
The '2020 Fall Lifestyle Trends' can be viewed online to suit the untact era. By accessing Hanssem.com, you can watch videos and content about the two home stories. Various interior styles, product information, and VR-made 'home decoration cases' are also available.
A Hanssem official said, "The role of interior design is to propose lifestyles that match social changes such as the increase of dual-income couples, the development of smart homes, the expansion of telecommuting, and the growth of the pet population. We have prepared content exploring new possibilities for homes reflecting rapidly changing lifestyles, so we hope for much interest."
59㎡ for Newlyweds ? 'Making Everyday Special, Hometact Life'
This home is designed for millennial newlyweds with clear tastes who enjoy various hobbies at home. Sometimes it transforms into a home office for telecommuting, sometimes a home cafe for enjoying brunch and conversation, and occasionally a home party space for gatherings with family and guests. It is decorated with a stylish interior that allows enjoying the 'Hometact Life,' where everything connects to the home.
The lounge-style living room is arranged so that people can sit around and chat or enjoy their hobbies individually. Lightweight furniture allows rearrangement according to the mood. The kitchen separates the cooking and dining areas, creating a cozy home cafe kitchen.
The room connected to the terrace is designed as a multi-functional space for home parties, attracting attention. A large table is placed in the center of the room, used as a study during weekdays and transformed into a home party room on weekends. The terrace is a space for home gardening, allowing enjoyment of all seasons indoors.
The couple's bedroom is styled like a cozy hotel room with accent color wallpaper and mood lighting. The study and dressing room are partitioned to allow concentration on telecommuting. The entrance includes a separate pantry space to neatly store bulky leisure items like bicycles.
The interior is decorated with Hanssem Rehouse Style Package 'Modern Cream & Black.' A soft cream tone matched with black creates a stylish atmosphere. The mid-century modern style interior accessories, characterized by simple yet practical design, use orange-red and mustard yellow as accent colors, giving a casual and trendy feel.
110㎡ for Families with Three Elementary School Children ? 'Smart Everyday Hometact Life'
This home is for a family of three with elementary school children, embodying Homo Untact. It features independent spaces supporting telecommuting and online classes and shared hobby spaces for the family. Especially, it proposes safe and convenient space solutions with IoT-applied smart home technology.
The living room is designed as a home theater using IoT technology. The study connected to the living room uses smart glass instead of walls, which can switch between transparent and opaque as needed. It serves as a home office for the father during telecommuting on weekdays and transforms into a hobby space for the whole family on weekends. By setting modes like 'Study Mode' and 'Party Mode' on IoT devices, smart glass, lighting, and blinds adjust automatically via voice commands.
The kitchen dining area is designed as an island kitchen where the whole family cooks and chats together. It is convenient to watch recipe videos on the built-in TV while cooking, and built-in appliances complete a minimal interior.
The couple's private master room features a hotel-style bed with integrated lighting and outlets, 'Temba Board' with three-dimensional vertical patterns, and an arched door, completing a hotel bedroom interior. It includes a mini study for simple work, a dressing room with a built-in dehumidifier to keep clothes fresh, and a connected home gym for exercising at home.
The children's room is designed for online classes. It includes a height-adjustable 'motion desk,' a movable 'track outlet,' and AI-equipped 'smart lighting' to foster good study habits.
The 'Smart Utility' connects the entrance, bathroom, and utility room seamlessly. The entrance is equipped with a smart door with biometric access and an electric sliding door for safety and convenience. The entrance cabinet hides LED sterilization lighting and an air dresser to block fine dust and viruses. A dry bathroom near the entrance allows immediate handwashing before and after going out.
Peterior for pets is also introduced. The utility room connected to the dry bathroom includes a pet-exclusive bathroom for washing paws after walks. A 'pet door' allows pets to move freely, and a 'pet house' storage cabinet stores pet supplies all in one place, creating a space where people and pets coexist.
The overall interior concept maximizes sophistication with simple details such as pure white porcelain tiles, transparent glass, and LED line lighting. Matte textured finishes are mixed with glossy materials like metal and glass to add luxury. Furniture mainly uses a minimal style with minimal decorative elements, and accent colors like 'Sunrise Red' and 'Navy' create a strong and lively atmosphere.
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