[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's minimal contemporary brand Kooho announced on the 15th that it has exclusively launched the 'Essential Line,' which reinterprets the brand's signature items, on the integrated online mall SSF Shop to strengthen its online business and expand new customers.
The Essential Line consists of products that reinterpret Kooho's signature items such as cashmere coats, down jumpers, and tailored jackets with basic and restrained designs incorporating edgy elements.
It reflects three concepts: 'Must-have,' which fans of Kooho's style must experience; 'Timeless,' which is unaffected by trends and remains unchanged; and 'Well-matched,' which pairs well with any look. Additionally, prices are set at about 80% of existing Kooho products to enhance accessibility.
This fall/winter season, the Essential Line consists of a total of 28 items including coats, jumpers, jackets, knits, shirts, and dresses. Featured items include handmade coats made with cashmere blend material and cocoon silhouette, reversible ultra-light goose down jumpers with drawstring details, double-button jackets with orange-blue check patterns as a point, pink angora blend vests, and open-collar shirt dresses that can also be styled as outerwear.
Kooho's Essential Line offers a 10% discount until the 21st and free exchange and return benefits until the 30th.
Also, from the 18th to the 20th of this month, a Collection Week will be held at stores nationwide, providing various benefits such as a 10% discount and double mileage accumulation on all fall/winter season products.
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