[Culture & Life Section Reporter Jeonghwa Choi] As interest in personal hygiene and environmental protection grows these days, consumer reactions to vegan cosmetics have shifted from mere curiosity to actual demand. Breaking the stereotypes about traditional vegan cosmetics, continuous renewal in functionality and design has attracted attention not only from vegans but also from beauty enthusiasts.
Introducing Real Lael’s 6 Skincare Products, which captivate consumers with lovely and clean pastel-toned jelly-like colors, and & Other Stories’ 10 Body Care Products, which embody the vision of a clean life in luxurious and stylish packaging. Both brands have obtained vegan certifications from the Korea Vegan Certification Institute and the Vegan Society, respectively.
Real Lael’s 6 Skincare Products Celebrate ‘Korea Vegan Certification Institute’ Accreditation with a Promotional Event
6 Real Lael Skincare Products Certified Vegan (from left) Reset Button Cleansing Water, Daily Oil to Foam Cleanser, Daily Zen Balancing Toner, Good Chemi Serum, Daily Restoration Cream, Calm and Collected Serum Mist
The global women’s wellness brand ‘Lael’’s clean beauty line ‘Real Lael’ is launching a promotion to celebrate its vegan certification.
Real Lael recently passed the strict standards of the ‘Korea Vegan Certification Institute’ and completed vegan certification for six skincare products, including the ‘Daily Oil to Foam Cleanser,’ ‘Good Chemistry Serum,’ and ‘Daily Restoration Cream.’ To commemorate this, a special promotion will run until the 21st, offering discounts and trial kit opportunities through Lael’s official online store.
Real Lael is a clean beauty brand launched in March this year by the sanitary pad brand ‘Lael.’ Reflecting a culture of value-driven consumption, all Real Lael products adhere to core brand principles such as no animal-derived ingredients, opposition to animal testing, and completion of low-irritation clinical tests. The brand minimizes harmful ingredients and uses only the most natural components that the skin needs.
Additionally, all product containers are made from materials with low concerns about environmental hormones, and the outer packaging boxes are made solely from recyclable paper. For delivery, eco-friendly paper cushioning is used, demonstrating multifaceted efforts to protect the environment.
Kim Ji-young, Chief Operating Officer (COO) of Lael Korea, stated, “From development to distribution, Real Lael has strived to create healthy products that consider the environment and animals in accordance with brand principles.” She added, “Obtaining this vegan certification is a recognition of the brand philosophy and values that Real Lael has upheld. Moving forward, Real Lael will continue to introduce products with good ingredients and proven efficacy to satisfy consumers.”
& Other Stories Launches New Vegan Body Care Line!
앤아더스토리즈 Vegan New Product 'Humlegarden Series' - Hand Cream, Body Scrub, Body Wash, Body Oil, Shower Oil, Hand Wash, Body Lotion, Eau de Toilette, Lip Balm, Fragrance
& Other Stories is joining the ‘vegan beauty’ movement this fall by unveiling a new and special vegan body care line.
After extensive development, the new products reinterpret the most beloved scents from & Other Stories’ diverse body care lines. All products have been certified by the Vegan Society, the UK’s oldest vegan organization with a global reputation.
The new vegan body care line is available in three scents: ‘Fj?derholmarna,’ ‘Laxstaden,’ and ‘Humleg?rden.’ Each line includes nine body and bath products: body wash, body lotion, body oil, body scrub, shower oil, hand wash, hand cream, and lip balm. The Humleg?rden line includes a total of ten products, adding a body fragrance. The lip balm and hand cream are not yet released in Korea.
The products use naturally derived ingredients and environmentally conscious packaging materials such as PCR plastic, aluminum tubes, and glass containers, which help preserve the products for a long time. Aluminum and glass are permanently recyclable. All packaging was chosen as ideal for safety and sustainability.
The brand’s Creative Director said, “The newly launched body line embodies & Other Stories’ vision for sustainability. We will continue to research environmentally friendly packaging and introduce various products, so please look forward to it.”
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