[Asia Economy Reporter Yujin Cho] Global leading sports brand Adidas has launched its outer jacket fall/winter (FW) campaign and released a photo shoot featuring Apink's Son Na-eun and WINNER's Song Min-ho.
This campaign captures the lifestyle of the MZ generation, who enjoy freely expressing themselves rather than being confined by fixed stereotypes, others' gazes, or rules.
Son Na-eun and Song Min-ho freely navigate various sub-characters beyond their main characters as popular idols, including variety shows, acting, and style icons, showcasing their potential. The unique charm of Son Na-eun and Song Min-ho, who are gaining attention for their distinctive senses, shines in the photo shoot, harmonizing with the outer jacket campaign message of "freedom that crosses boundaries."
In the photo shoot, Son Na-eun matches overall soft-colored items to show a gentle, natural, yet feminine charm. She completes a lively yet natural daily look by pairing a slightly toned-down pink top with loose bottoms of a similar color and coordinating them with a white outer jacket, creating an effortless and stylish daily outfit.
Song Min-ho also presents a look that is natural yet stylish. He perfectly pulls off a lightweight but trendy boyfriend look by matching dark-colored outer jackets designed with Adidas's signature three stripes with contrasting khaki-tone bottoms.
Adidas's outer jackets, first introduced last spring, have established themselves as daily items that are easy to use lightly, characterized by a classic style that can be worn with everyday clothes. The outer jackets sometimes transform into casual and comfortable athleisure looks, and other times mix and match with various outfits to elevate stylishness as a hip item.
The outer jackets are available at Adidas stores nationwide and the official Adidas online store.
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