A'PIEU Launches Renewed Madecassoside Cream

Madecassoside Doubled, Centella Leaf Water Enhanced by 25%

[Asia Economy Reporter Yujin Jo] Able C&C A'PIEU announced on the 10th that it has relaunched its bestseller 'Madecassoside Cream.'

This new product is a mildly acidic cream containing Centella Asiatica-derived ingredients known for their excellent skin soothing effects, moisturizing and maintaining healthy skin irritated by external environments. Compared to the previous product, the Madecassoside content has been doubled, and the Centella Asiatica leaf water concentration has been strengthened to 500,000 ppm, a 25% increase.

It also contains five types of Cica Complex, including Centella Asiatica extract, Asiaticoside, and Madecassic acid, to reinforce the Cica ingredients. Made with a mildly acidic pH, it can be used comfortably even on sensitive skin and helps maintain skin pH balance. The Maridiem Skin Science Institute completed human application tests including skin irritation tests, sensitive panel skin irritation tests, 24-hour moisturizing retention tests, and heat-induced skin soothing tests.

An Able C&C official said, "The newly reborn Madecassoside Cream after four years is a product equipped with solid Cica ingredients and moisturizing power," adding, "It will be a true moisturizing cream for skin suffering from daily irritation."

To commemorate this launch, the entire Madecassoside line will be sold at a 20% discount until the 30th at A'PIEU and Missha Plus stores as well as on Myungnuk.com. A'PIEU Super Air Fit Mild Sun Cream miniatures will also be given as gifts.